Development

Palau Showing Support for Peace-Through-Sport Movement with White Cards

By United World Wrestling Press

Palau has been actively supporting the peace-through-sport movement by displaying a white card as part of their digital campaign to show their commitment to peace and sports efforts worldwide. 

The annual campaign recognizes the importance of the peace-through-sport movement, capturing the attention of millions of people each year through social networks in the lead up to International Day of Sport for Development and Peace (IDSDP). As part of the White Card campaign, Olympians and members of the Olympic family are invited to hold up a symbolic white card and share a photo of themselves doing so on social media.

The first display of the white card was in Peleliu State during the outreach program and sports events that began on April 7 and concluded on April 9 in commemoration of Palau National Olympic Day and the third anniversary of the Emperor and Empress of Japan historic visit to Palau. Mats were provided by United World Wrestling.

On April 9, the first beach wrestling competition took place in Peleliu. After the competition, wrestlers displayed the white card as part of their Olympic support. 

The symbolic white card was displayed by students at Ngarchelong Elementary, Ngeremlengui Elementary and Ngaraard Elementary after taking part in the wrestling outreach PE program. 

According to John Tarkong Jr., Olympian and President of the Palau Olympians & Athletes Commission (POAC), "This is our way of showing the world that Palau is committed on promoting peace and sport as a means of change in Palau and the world when conducting our activities and events. This effort is also in line with the Presidential Proclamation designating 2018 as the Year of Good Health."

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS