U23 World C'ships

Okuno, Larroque Take to the Mats in Poland

By Andrew Hipps

The women's wrestling competition at the U-23 Wrestling World Championships is set to begin Thursday and continue Friday with Haruna OKUNO (JPN), a world champion in Paris, leading a heavily-favored Japanese women's wrestling team.

Thursday, Nov. 23: 55kg, 58kg, 63kg, 75kg

Okuno went from winning a cadet world title to winning a senior world title in the span of one year. In Paris, she defeated Nigeria's Odunayo Folasade Adekuoroye to claim a world championship at the age of 18. She enters the Senior U-23 World Wrestling Championships as the favorite at 55kg. Looking to challenge Okuno is Iryna KURACHKINA (BLR), a world bronze medalist in Paris. Marina SEDNEVA          KAZ is a talented competitor with two junior world medals. Lianna MONTERO HERRERA (CUB) and Ramona GALAMBOS (HUN) should figure into the mix at 55kg.

Japan has another top contender at 58kg in Yuzuru KUMANO (JPN), a two-time junior world champion. She was a bronze medalist at the Klippan Lady Open earlier this year. Other wrestlers to keep an eye on at 58kg include Tetyana KIT (UKR), Elin NILSSON (SWE), Battsetseg ALTANTSETSEG (MGL), Bilyana DUDOVA (BUL), Veronika CHUMIKOVA (RUS), Arianna CARIERI (ITA) and Anastasia NICHITA (MDA).

The 63kg weight class is expected to be very competitive with several wrestlers challenging for the world title. Ayana GEMPEI (JPN) won a junior world title last year, and this year earned a silver medal at the Asian Championships. Maya NELSON (USA) captured a junior world title this year after earning a junior world bronze in 2016. Petra OLLI (FIN) reached the world finals on the senior level in 2015. Braxton STONE (CAN) is a two-time junior world medalist. Moa NYGREN (SWE) made the finals of the Junior World Championships in 2015, and this year won a silver at the Grand Prix of Germany.

At 75kg, Yasuha MATSUYUKI (JPN) will look to win a world title after falling just short at the Junior World Championships, losing in the finals. Matsuyuki was a cadet world champion in 2016. Another former cadet world champion to watch in this weight class is Anastasiia SHUSTOVA (UKR). She won gold at the Alexander Medved Prizes event in September, beating Anzhela KATAEVA (RUS), who is also on the entry list. Other medal contenders at 75kg include Qiandegenchagan QIANDEGENCHAGAN        (CHN), Francy RAEDELT (GER), Zsanett NEMETH (HUN) and Gulmaral YERKEBAYEVA (KAZ).

Friday, Nov. 24: 48kg, 53kg, 60kg, 69kg

The 48kg weight class is deep with many potential challengers. Turkan NASIROVA (AZE), Miglena SELISHKA (BUL), Rina OKUNO (JPN), Oksana LIVACH (UKR) are all multiple-time junior world medalists. Nasirova won a junior world title in 2016. Evin DEMIRHAN (TUR) won a bronze medal at the World Championships in Paris this year. Kseniya STANKEVICH (BLR), Ritu RITU (IND), Irina BORISSOVA (KAZ), Anzhelika VETOSHKINA (RUS) and Chimgee BUYANDALAI (MGL) are medal contenders.

At 53kg, Miho IGARASHI (JPN) is a two-time junior world champion, as well as a cadet world champion. She is also a multiple-time medalist at the Golden Grand Prix. Leyla GURBANOVA (AZE) won both a junior world title and cadet world title in 2015. Mercedesz DENES (HUN) has three junior world medals, while Khrystyna BEREZA (UKR) has two. Ekaterina POLESHCHUK (RUS), Allyssa CLEAVES (CAN), Qi ZHANG (CHN), Sviatlana LAMASHEVICH (BLR) add depth to the weight class.

Japan's entry at 60kg is Yui SAKANO (JPN), a past cadet world champion. She was fifth at the World Championships last year on the senior level, and has won the Golden Grand Prix twice.  Kayla MIRACLE (USA), a two-time junior world medalist, has had a strong year and should challenge. Others to watch at 60kg: Therese PERSSON (SWE), Uliana TUKURENOVA (RUS), and Kriszta INCZE (ROU).

The 69kg weight class in women's wrestling is headlined by Koumba LARROQUE (FRA) and Khanum VELIEVA (RUS). Larroque, a junior world champion and multiple-time cadet world champion, has had a very strong year, winning European titles in the junior and U-23 divisions. She captured a bronze medal at the World Championships in Paris. Velieva won her first junior world title this year after winning two world titles as a cadet. She also won a European junior title, and finished third in the European U-23 Championships. Other potential challengers at 69kg include Martina KUENZ (AUT), Elis MANOLOVA (AZE), Naruha MATSUYUKI (JPN), Zhamila BAKBERGENOVA (KAZ), Natalia STRZALKA (POL), Alexandra ANGHEL (ROU) and Alla BELINSKA (UKR).

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.