#development

Norway Hosts Freestyle Coaching and Referee Course

By United World Wrestling Press

OSLO, Norway (June 30, 2023) – The Norwegian Wrestling Federation hosted educational courses for coaches and referees in efforts to grow and develop freestyle wrestling. These courses were conducted in conjunction with UWW, Olympic Solidarity, Norwegian NOC and the Norwegian Wrestling Federation.  The coaching course was led by Mr. Keith Sieracki (USA). The referee course was led by Mr. Vaclav Scheiner (CZE). “We had a great educational time with two knowledgeable instructors. Our coaches and referees had a great time and got a lot of new things in the toolbox to bring back to the clubs.” said Jon Isaksen, Head of Development in the Norwegian Wrestling Federation.

The Coaching Course was held June 26-30 at the Lambertseter Wrestling Hall. During the course, eight participants attended and participated in the Level 1 Course (Introduction to Coaching and Safety). The following topics were covered throughout the course: identifying key factors, improving communication, introducing a new technique, coaching skills, giving feedback, risk management, age and developmental stage characteristics. During the course, the coaches actively practiced and developed their skills through practical evaluations and technical sessions that focused on freestyle wrestling.  The Norwegian Wrestling Federation also hosted a training camp during the same dates. The coaches were able to directly apply the skills they were learning in the course. “The overall attitude was great! Everyone had things to share from past coaching experiences good and bad. The best session was the practical sessions where they could practice their skills and learn new techniques,”  said Mr. Sieracki.

NORParticipants develop their skills through practical evaluations and technical sessions that focused on freestyle wrestling. (Photo: United World Wrestling)

The Introduction to Refereeing Course was conducted June 26-28. The participants learned the foundations of what it takes to be a great referee. The areas covered during the course included: safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout. The participants were active during the course and were able to practice their skills through practical evaluations and simulated matches. The referees also worked directly with the coaches to help improve their relationship and understanding of the rules.  “The course went very well.  The number of participants was small so I was able to work with them individually. The session with the coaches and referees together was very good. The coaches experienced how difficult the job of the referee can be,” said Mr. Scheiner. “The course went very well. It connected the mutual understanding between coaches and the referees. It has many relevant topics and a good combination of theory and practice. Vaclav was great to keep the course interactive and kept the interest of the participants," said Jon Isaksen (Head of Development for Norwegian Wrestling Federation.

Quotes from Participants:

“The course went very well and we were very happy with the methodology. It was very satisfying to see our own progression on the mat from day to day. We have some cooperation with coaches and it was very good and necessary.  We were very happy with our educator, Mr. Scheiner,” said Marcin Zawistowski

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.