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Norway Hosts Freestyle Coaching and Referee Course

Friday, July 21, 2023 - 13:10 By United World Wrestling Press

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OSLO, Norway (June 30, 2023) – The Norwegian Wrestling Federation hosted educational courses for coaches and referees in efforts to grow and develop freestyle wrestling. These courses were conducted in conjunction with UWW, Olympic Solidarity, Norwegian NOC and the Norwegian Wrestling Federation.  The coaching course was led by Mr. Keith Sieracki (USA). The referee course was led by Mr. Vaclav Scheiner (CZE). “We had a great educational time with two knowledgeable instructors. Our coaches and referees had a great time and got a lot of new things in the toolbox to bring back to the clubs.” said Jon Isaksen, Head of Development in the Norwegian Wrestling Federation.

The Coaching Course was held June 26-30 at the Lambertseter Wrestling Hall. During the course, eight participants attended and participated in the Level 1 Course (Introduction to Coaching and Safety). The following topics were covered throughout the course: identifying key factors, improving communication, introducing a new technique, coaching skills, giving feedback, risk management, age and developmental stage characteristics. During the course, the coaches actively practiced and developed their skills through practical evaluations and technical sessions that focused on freestyle wrestling.  The Norwegian Wrestling Federation also hosted a training camp during the same dates. The coaches were able to directly apply the skills they were learning in the course. “The overall attitude was great! Everyone had things to share from past coaching experiences good and bad. The best session was the practical sessions where they could practice their skills and learn new techniques,”  said Mr. Sieracki.

NORParticipants develop their skills through practical evaluations and technical sessions that focused on freestyle wrestling. (Photo: United World Wrestling)

The Introduction to Refereeing Course was conducted June 26-28. The participants learned the foundations of what it takes to be a great referee. The areas covered during the course included: safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout. The participants were active during the course and were able to practice their skills through practical evaluations and simulated matches. The referees also worked directly with the coaches to help improve their relationship and understanding of the rules.  “The course went very well.  The number of participants was small so I was able to work with them individually. The session with the coaches and referees together was very good. The coaches experienced how difficult the job of the referee can be,” said Mr. Scheiner. “The course went very well. It connected the mutual understanding between coaches and the referees. It has many relevant topics and a good combination of theory and practice. Vaclav was great to keep the course interactive and kept the interest of the participants," said Jon Isaksen (Head of Development for Norwegian Wrestling Federation.

Quotes from Participants:

“The course went very well and we were very happy with the methodology. It was very satisfying to see our own progression on the mat from day to day. We have some cooperation with coaches and it was very good and necessary.  We were very happy with our educator, Mr. Scheiner,” said Marcin Zawistowski

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.