Development

New Referee and Rules Courses coming to the UWW Academy

Monday, December 9, 2024 - 13:34 By United World Wrestling Press

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CORSIER-VEVEY, Switzerland (December 9) --- The Development Department and Referee Commission will launch a series of courses centered around Olympic wrestling and refereeing rules. Evaluating holds and situations are not always easy and can be very complex.  These courses are designed to highlight specific and more complicated rules in hopes of providing a better understanding of how situations are being evaluated. Over the next year, will be 10 courses developed and published on the UWW Academy site.

“We are excited to announce new courses on the UWW Academy Platform, designed to elevate refereeing standards and promote excellence across all levels. These courses cover essential topics such as attack-counterattack actions, evaluation of holds, takedown and control, and out-of-bounds situations," said Antonio Silvestri. "As Head of the Refereeing Commission, I encourage all referees—experienced or starting out—to take advantage of these courses. Continuous learning is key to our success, and these courses will help us maintain the highest standards of integrity, fairness, and professionalism in every match. Let's keep raising the bar together." 

The first course on Attack vs Counterattack situations has been published on the Academy site. Attack vs Counterattack situations are referees' most complicated and challenging situations to evaluate. This course will try to highlight how these situations are evaluated and what questions referees must answer during an action. While this course and the others are centered around referees, they are available and encouraged to be completed by all wrestling stakeholders.

The Attack vs Counterattack course will begin with background information and the rules which include video examples.  Then the course will provide 10 specific video examples along with explanations. Next the participants will practice their video analysis with 10 videos.  The course will finish with a 15-video quiz. All the courses that will be published will follow a similar format.

The UWW Academy is the official educational platform for United World Wrestling. It offers numerous courses on coaching, referees, rules, sports administration, and beach wrestling. The academy also offers additional resources, performance analysis metrics from major UWW events, videos, and the Wrestle4Fun curriculum. It is free and available to all participants. To get started and create your free profile, please visit  https://academy.uww.org/.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.