Development

New Referee and Rules Courses coming to the UWW Academy

Monday, December 9, 2024 - 13:34 By United World Wrestling Press

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CORSIER-VEVEY, Switzerland (December 9) --- The Development Department and Referee Commission will launch a series of courses centered around Olympic wrestling and refereeing rules. Evaluating holds and situations are not always easy and can be very complex.  These courses are designed to highlight specific and more complicated rules in hopes of providing a better understanding of how situations are being evaluated. Over the next year, will be 10 courses developed and published on the UWW Academy site.

“We are excited to announce new courses on the UWW Academy Platform, designed to elevate refereeing standards and promote excellence across all levels. These courses cover essential topics such as attack-counterattack actions, evaluation of holds, takedown and control, and out-of-bounds situations," said Antonio Silvestri. "As Head of the Refereeing Commission, I encourage all referees—experienced or starting out—to take advantage of these courses. Continuous learning is key to our success, and these courses will help us maintain the highest standards of integrity, fairness, and professionalism in every match. Let's keep raising the bar together." 

The first course on Attack vs Counterattack situations has been published on the Academy site. Attack vs Counterattack situations are referees' most complicated and challenging situations to evaluate. This course will try to highlight how these situations are evaluated and what questions referees must answer during an action. While this course and the others are centered around referees, they are available and encouraged to be completed by all wrestling stakeholders.

The Attack vs Counterattack course will begin with background information and the rules which include video examples.  Then the course will provide 10 specific video examples along with explanations. Next the participants will practice their video analysis with 10 videos.  The course will finish with a 15-video quiz. All the courses that will be published will follow a similar format.

The UWW Academy is the official educational platform for United World Wrestling. It offers numerous courses on coaching, referees, rules, sports administration, and beach wrestling. The academy also offers additional resources, performance analysis metrics from major UWW events, videos, and the Wrestle4Fun curriculum. It is free and available to all participants. To get started and create your free profile, please visit  https://academy.uww.org/.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.