#development

Mexico Hosts Level 1 Coaches Course

Sunday, March 20, 2022 - 19:23 By United World Wrestling Press

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MEXICO CITY, Mexico  (March 23) – UWW's Education Program and the Mexican Olympic Sports Center (CDOM) welcomed 40 participants from all over Mexico for a Level I Coaches Course from March 5-9. The course was made possible through the support of the Mexican Olympic Committee, Olympic Solidarity, and the Mexican Wrestling National Federation.

The purpose of the four-day course was to provide coaches with tools to strengthen their professional work. The course consisted of several theoretical and practical sessions that were structured to be transferrable from the classroom to the mat.

The opening ceremony was held at the Presidency Auditorium of the Mexican Olympic Committee and was attended by distinguished personalities such as Maria José ALCALÁ IZGUERRA, President of the NOC, Guillermo DÍAZ GUTIÉRREZ, President of the Mexican Wrestling Federation and Daniel ACEVES VILLAGRÁN, Vice-President of NOC. The Olympic Wrestling Gymnasium was inaugurated as part of the event, a space designed to house the national teams and the Olympic Wrestling initiation school.

In April, wrestlers from all over the continent will train at these new facilities for the Pre-Pan-American Championship Training Camp.

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The Olympic Wrestling Gymnasium in Mexico City, Mexico. (Photo: United World Wrestling)

This course was conducted by two renowned Cuban coaches Filiberto DELGADO (FS & WW) and Raul TRUJILLO DIAZ (GR), in collaboration with UWW Educator Arturo CAMACHO IBARRA (MEX).

"The course was very important; I was flattered with the youth, the desire, and unity that exists today among wrestling; I saw a great preparation in most young people, very into what they want to achieve, who should not conform and have bigger goals," said Filiberto DELGADO.

Also, during the course, an Anti-doping workshop was given by Dr. Viridiana SILVA, Mexican Olympic Committee Medical Director.

All the participants agreed that they would like to have part two of this course. "Thank you very much for doing these types of courses because they are necessary and valuable. It is important to continue to carry them out constantly to improve the knowledge and level of the wrestling, " said Gloria Wendoline MORENO SOTELO.

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Over 40 participants from all over Mexico attended the Level I Coaches Course from March 5-9. (Photo: United World Wrestling)

Yuri MAIER, United World Wrestling Sports & Development Officer, was very pleased with the outcome of the course. "In general terms, everything went very well. The Mexican National Federation is undoubtedly one of the most proactive NFs in the continent. We hope to continue working with them in this way and accompanying them in their growth and institutional strengthening."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.