Development

Jordan Hosts Level I Technical Course

Friday, May 10, 2019 - 14:14 By United World Wrestling Press

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CORSIER-SUR-VEVEY (May 10) – The Jordanian Olympic Committee with the support of Olympic Solidarity and in collaboration of the Jordan Wrestling Federation, hosted a Level I technical course for coaches  February 4-8 in Amman.

The course was conducted by UWW Educator Batbayar BUYANDELGER (MGL) and gathered 21 participants and was followed by an "Introduction to Refereeing" conducted by fellow UWW Educator Sherif HALAWA (EGY).

Jordan is among the first nations to benefit from the launch of the development initiative to assist developing nations in organizing national wrestling competitions. To ensure that lessons were well-received the participants at both courses took part in the organization and delivery of the competition, which included 20 cadet and junior level boys and 7 national referees.

The budget of $3000 was allocated for the event, with the Jordan Wrestling Federation offering positive feedback on their experience.  

In order to encourage grassroots development of smaller wrestling national federations, UWW is encouraging countries to organize at least one competition per year, and when possible that will be supported and assisted by UWW in conjunction of an Olympic Solidarity Technical Course for Coaches.

“The aim is to promote the sport of wrestling in Jordan and the region. Middle-East countries have a strong wrestling history with great potential for development, this is why we want to assist them in their development process.” said Ms. Deqa Niamkey, UWW Development Director. “ Following the first project in Burundi, we received many requests of technical courses for coaches and a high demand to host national competitions right after the educational courses. UWW expert educators, are contributing tremendously to this growth and I trust these events will contribute tremendously to the growth of wrestling.”

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.