Development

Jordan Hosts Level I Technical Course

Friday, May 10, 2019 - 14:14 By United World Wrestling Press

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CORSIER-SUR-VEVEY (May 10) – The Jordanian Olympic Committee with the support of Olympic Solidarity and in collaboration of the Jordan Wrestling Federation, hosted a Level I technical course for coaches  February 4-8 in Amman.

The course was conducted by UWW Educator Batbayar BUYANDELGER (MGL) and gathered 21 participants and was followed by an "Introduction to Refereeing" conducted by fellow UWW Educator Sherif HALAWA (EGY).

Jordan is among the first nations to benefit from the launch of the development initiative to assist developing nations in organizing national wrestling competitions. To ensure that lessons were well-received the participants at both courses took part in the organization and delivery of the competition, which included 20 cadet and junior level boys and 7 national referees.

The budget of $3000 was allocated for the event, with the Jordan Wrestling Federation offering positive feedback on their experience.  

In order to encourage grassroots development of smaller wrestling national federations, UWW is encouraging countries to organize at least one competition per year, and when possible that will be supported and assisted by UWW in conjunction of an Olympic Solidarity Technical Course for Coaches.

“The aim is to promote the sport of wrestling in Jordan and the region. Middle-East countries have a strong wrestling history with great potential for development, this is why we want to assist them in their development process.” said Ms. Deqa Niamkey, UWW Development Director. “ Following the first project in Burundi, we received many requests of technical courses for coaches and a high demand to host national competitions right after the educational courses. UWW expert educators, are contributing tremendously to this growth and I trust these events will contribute tremendously to the growth of wrestling.”

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.