COVID-19

IOC Refugee Scholarship Holders Oboadi, Alwad in Training Videos

By United World Wrestling Press

CORSIER-SUR-VEVEY (May 1) -- IOC Refugee Scholarship recipient and Greco-Roman wrestler Aker Al OBOADI shared a video of himself training during the ongoing COVID-19 pandemic. Oboadi who left his home in Iraq for Austria, is preparing for the opportunity to qualify for the Olympic Games in Tokyo set to start July 23, 2021.


AL OBOADI and Ali ALAWAD, originally from Syria, are the first two wrestlers in the history of our sport to wear the UWW flag at the continental and world competitions. Thanks to the initiative of the IOC and National Olympic Committees of  Austria and Egypt, wrestling refugees are entitled to take part in the sport and pursue their Olympic dream. Both athletes plan to compete in their respective continental qualifiers in 2021, and if necessary, the "Last Chance" Olympic qualifier.

Stay tuned to United World Wrestling for more news, highlights, and updates.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS