#WrestleCoralville

I wasn't as aggressive as I could have been: Snyder after beating Ghasempour

Thursday, December 15, 2022 - 16:56 By Vinay Siwach

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CORALVILLE, Iowa (December 15) -- Kyle SNYDER (USA) has been one of the most dominant wrestlers of his weight class 97kg for more than half a decade now. And barring a couple of wrestlers, few have troubled him since he won his first World Championships at home turf at the 2015 Las Vegas World Championships.

When the World Cup in Iowa presented another opportunity to compete in front of his home crowd, Snyder promptly grabbed the opportunity.

As the leader of the USA team, Snyder led the hosts to a thrilling win over Iran as it captured its 15th World Cup on Sunday with a 6-4 win over its arch-rivals. It was Snyder who won the sixth bout and sealed the deal for Iran.

For the last four years, Iran has bet upon Mohammadhossein MOHAMMADIAN (IRI) as its mainstay at 97kg. But with medalless performances at the Tokyo Olympics and Belgrade World Championships, it is left to ponder on other options.

U23 world champion Amirali AZARPIRA (IRI) was selected for the World Cup and he did well to beat the world silver medalist Batyrbek TSAKULOV (UWW) in the group stages. However, Iran decided to bump the two-time world champion at 92kg Kamran GHASEMPOUR (IRI) at 97kg for the final against the USA.

It did not take Snyder by surprise. He was actually pleased that Ghasempour decided to jump up for the dual and gave fans a contest.

"He [Ghasempour] weighed in at 92kg," Snyder said. "I thought he might wrestle [at 97kg]. Maybe it's better for the dual. It was cool that he came up."

The Rio Olympic champion, however, did not let Ghasempour settle for six minutes. From the first whistle, it was Snyder who dominated the bout, pressured Ghasempour and ultimately won 5-0.

Part of his strategy was to take Ghasempour's game to him and wrestle as hard as possible.

"Just wrestling hard," Snyder said. "I know he [Ghasempour] wrestles hard and I have seen him wrestle. I knew how to be aggressive, take his game to him."

Ghasempour did get to Snyder's legs a few times but failed to convert any of the attacks. With the weight difference and Snyder's heavy wrestling, Ghasempour felt the heat and failed to match the pace of the bout.

Snyder, on the other hand, knew from the beginning that Ghasempour will not be able to withstand the pressure despite Snyder not being as aggressive as he could have been. Snyder said that he liked the bout as it was on his home turf against a good wrestler who stopped him from winning 10-0.

"My number one option is 10-zip but then the number two option is let me be the closer," he said. "I always like to wrestle good wrestlers. I just love to compete and am ready to go. Especially on the home turf, I am always going to be here. [In the bout], I felt I was in good control from the beginning even though I was winning by a point. I wasn't as aggressive as I could have been."

Iran will now have to rethink its strategy of promoting Ghasempour to 97kg. With the 2024 Paris Olympics quotas available at the 2023 World Championships, it will have to quickly find a way to break the drought at 97kg.

Snyder won the World Championships and remained unbeaten at the World Cup but believes that the 97kg weight class will be an interesting one going into Paris Olympics.

"We got a lot of good guys up there [97kg]," he said. "Him [Mohammadian], a bunch of other dudes so you don't know how it's going to work out."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.