#CommonWealthGames

Grevemberg to Leave Role as Commonwealth Games CEO

By United World Wrestling Press

David Grevemberg is stepping down as chief executive of the Commonwealth Games Federation (CGF), the organization has announced.

Grevemberg has held the role since November 2014 following a spell at the helm of the 2014 Commonwealth Games in Glasgow, and is set to leave his GGF role on March 5.

In 2015, Grevemberg oversaw the development and launch of the organization's strategic plan entitled Transformation 2022.

Grevemberg said it had been "a privilege" to work within the Commonwealth Sport Movement for more than a decade and he was "proud" of the work he had achieved during his tenure.

"I am enormously proud of the work that we have achieved and continue to drive through our strategy, Transformation 2022, which has always been delivered in ambitious partnership with our team, our leadership and our passionate global network of members and Commonwealth athletes," said Grevemberg. 

“Grevemberg has had a positive impact on the Commonwealth Games during his time as CEO and will leave the federation in a place to succeed for many years to come. I wish him all the best in his future endeavours,” said UWW president Nenad Lalovic.

Grevemberg, a former wrestler was the Executive Director of The International Paralympic Committee (IPC) prior to becoming CEO of the Commonwealth Games.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS