U23 World C'ships

Greco Giants Pataridze and Semenov to Clash in Finals

By Taylor Miller

BYDGOSZCZ, Poland – Wednesday night’s Greco-Roman finals of the U23 World Championships in Bydgoszcz, Poland, promise to be exciting with several past Junior and Cadet World medalists in the mix.

Perhaps the most anticipated match is at 130 kg, where Zviadi PATARIDZE (GEO) looks for his sixth World title. Pataridze won his third-consecutive Junior World title this summer in Tampere, Finland. He also owns Cadet World gold from 2013 and 2014.

Standing in his way is 2016 Olympic bronze medalist and two-time Junior World champion Sergey SEMENOV (RUS).

It’s a rematch of the 2015 Junior World finals, where Pataridze kept Semenov from three Junior golds, defeating him in a 3-1 battle.

Another exciting final will take place at 80 kg, where 2015 Senior World bronze medalist Lasha GOBADZE (GEO) will face Burhan AKBUDAK (TUR), who took third at the 2017 Islamic Solidarity Games.

Both wrestlers have collected World medals at the Junior level. Gobadze won bronze in 2014, while Akbudak earned silver in 2015.

The final at 59 kg will pit Junior World bronze medalists Masuto KAWANA (JPN) and Sergey EMELIN (RUS) against each other.

Recently, Kawana, a 2015 Junior World medalist, has been victorious at the 20th Annual Dave Schultz Memorial International and the Grand Prix Zagreb, claiming gold.

2014 Junior World bronze winner Emelin was the 2016 U23 European champion.

The 66 kg final features Shmagi BOLKVADZE (GEO), a 2016 Olympic bronze medalist, 2014 Junior World champion and 2013 Junior World silver medalist.

Bolkvadze will go head-to-head with 2017 Russian Championships bronze medalist Alen MIRZOIAN (RUS).

The gold and bronze-medal finals are set for 6 p.m. local time (12 p.m. U.S. ET).

FINALS MATCHES
59 kg
Gold - Sergey EMELIN (RUS) vs. Masuto KAWANA (JPN)
Bronze - Avgustin Boyanov SPASOV (BUL) vs. Aidos SULTANGALI (KAZ)
Bronze - Przemyslaw PIATEK (POL) vs. Sakit GULIYEV (AZE)

66 kg
Gold - Shmagi BOLKVADZE (GEO) vs. Alen MIRZOIAN (RUS)
Bronze - Abylaikhan AMZEYEV (KAZ) vs. Amin Yavar KAVIYANINEJAD (IRI)
Bronze - Gaoquan ZHANG (CHN) vs. Roman PACURKOWSKI (POL)

80 kg
Gold - Lasha GOBADZE (GEO) vs. Burhan AKBUDAK (TUR)
Bronze - Stanislau SHAFARENKA (BLR) vs. Rosian Ognyanov DERMANSKI (BUL)
Bronze - Andrii ANTONIUK (UKR) vs. Alex Michel BJURBERG KESSIDIS (SWE)

130 kg
Gold - Sergey SEMENOV (RUS) vs. Zviadi PATARIDZE (GEO)
Bronze - Mantas KNYSTAUTAS (LTU) vs. Amin Mohammadzaman MIRZAZADEH (IRI)
Bronze - Arata SONODA (JPN) vs. Jello KRAHMER (GER)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.