#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Introduction to Referee Course held prior to Druskininkai Cup

Tuesday, September 3, 2024 - 12:31 By United World Wrestling Press

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Druskininkai, LTU (26 August) – The Lithuanian Wrestling Federation organized an Introduction to Referee Course (Level 1) from 14-16 August.  The course was done in conjunction with United World Wrestling and was held before the start of the Druskininkai Cup. The course was led by UWW Certified Educators Ms. Edit DOZSA (ITA). 

There were 11 referees that participated in the course. During the 3-day course, the participants had theoretical and practical sessions to improve their knowledge and skills as referees.  Some of the topics covered were terminology for referees, referee team duties, evaluation of holds, and athlete safeguarding. “Despite some difficulty in language, all the participants finished the course with a renewed knowledge base," said Dozsa. "It was great to work with the referees during the course.”