#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

UWW conducts REDT program in Benin

By United World Wrestling Press

OUIDAH, Benin (December 20) -- United World Wrestling (UWW), in collaboration with the Benin Wrestling Federation, the Benin National Olympic Committee and the national sports authorities, successfully organized the Regional Education and Development Wrestling Tournament (REDT), which took place in Ouidah from November 23 to 30, 2025.

This event represents the first tournament ever organized in West Africa, marking a major milestone in UWW’s wrestling development strategy on the African continent.

Ten countries from the West African region took part in the tournament, contributing to a framework of technical and educational exchanges aimed at enhancing the competencies of wrestling stakeholders.

Deqa NIAMKEY, Director of Development at United World Wrestling, paid an official visit to Benin. She praised the progress achieved by the Benin Wrestling Federation and recalled the core objective of the REDT program.

"The REDT was initiated by United World Wrestling to support countries in the sustainable development of wrestling.”

Niamkey also conducted a sports administration education session with representatives of national federations, while Youssef BOUAZIZ delivered an online training session on ARENA.

Benin

Ahead of the competitions, a regional coaches’ education program was conducted from November 24 to 27, 2025, bringing together coaches, referees, athletes and technical staff from Benin, Côte d’Ivoire, The Gambia, Sierra Leone, Ghana, Guinea, Guinea-Bissau, Burkina Faso, Nigeria and Senegal.

This program was delivered by Vincent AKA, UWW Expert and Development Officer, and concluded with theoretical and practical evaluations leading to the award of UWW International Coaching Certifications Levels 1 and 2.

Celestin PAVELESCU, UWW Expert, led the refereeing education program in Olympic Wrestling and Beach Wrestling, contributing to the improvement of technical standards and the harmonization of officiating practices across the region.

The competitions were held on November 29, 2025 at the IRSP Gymnasium, while the Beach Wrestling events took place on November 30, 2025 at the Door of No Return Beach, an emblematic site of Ouidah’s historical and cultural heritage.

The host nation particularly distinguished itself during this edition, winning a total of 35 medals (11 gold, 15 silver and 9 bronze).

The development strategy focused on youth and the introduction of wrestling in the school environment, with a strong representation of U17 wrestlers, illustrates the long-term vision pursued by the Benin Wrestling Federation.

At the conclusion of the competition, the President of the Benin Wrestling Federation, Adihunkpéto YVES AZIFAN, congratulated all wrestlers and coaches, while reaffirming the federation’s commitment to position Benin sustainably among the leading nations of African and international wrestling.