#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#Anti-Doping

CAS dismisses Datunashvili appeal against anti-doping violation

Thursday, November 20, 2025 - 02:28 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 22) -- The Court of Arbitration for Sport (CAS) has upheld the five-year ban imposed on Zurabi DATUNASHVILI (SRB), dismissing his appeal against the sanction handed down last year.

The CAS Anti-Doping Division (CAS ADD) sanctioned Datunashvili with five years of ineligibility on September 19, 2024. He filed an appeal against the decision, but on November 17, 2025, CAS dismissed the appeal and confirmed the sanction. His period of ineligibility will run until April 10, 2028.

Datunashvili had been charged by the ITA with multiple anti-doping rule violations (ADRVs), including the use of urine substitution in the lead-up to the Tokyo 2020 Olympic Games and the creation and use of a fabricated video as evidence to justify a missed out-of-competition doping control in 2022.

As a result of the sanction, all results obtained by Datunashvili from May 27, 2021, to April 11, 2023 (the date of his provisional suspension) were disqualified, including his bronze medal at the Tokyo Olympics and the gold medals he won at the 2021 and 2022 World Championships.