#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBudapest

WATCH LIVE: Budapest Ranking Series, Day 2 finals

By United World Wrestling Press

BUDAPEST, Hungary (July 14) -- The second day of the Ranking Series in Budapest will see women's wrestling in five weight classes alongwith freestyle wrestling in three weights. A host of stars will be on the mat.

WATCH LIVE | MATCH ORDER

Here are the finals for tonight

FS 61kg - Zelimkhan ABAKAROV (ALB) vs Ossimzhan DASTANBEK (KAZ)

FS 70kg - Ihor NYKYFORUK (UKR) vs Joseph MC KENNA (USA)

FS 79kg - Mohammad NOKHODI (IRI) vs Vladimeri GAMKRELIDZE (GEO)

WW 50kg - Ziqi FENG (CHN) vs Sarah HILDEBRANDT (USA)

WW 53kg Lucia YEPEZ (ECU) vs Bolortuya BAT OCHIR (MGL)

WW 57kg Kexin HONG (CHN) vs Anastasia NICHITA (MDA)

WW 62kg Bilyana DUDOVA (BUL) vs Aisuluu TYNYBEKOVA (KGZ)

WW 68kg Feng ZHOU (CHN) vs Blessing OBORUDUDU (NGR)

15:00: Forrest MOLINARI (USA) and Koumba LARROQUE (FRA) were in a fierce battle once again. Molinari led 4-0 but two warnings to Larroque for being passive, one to Molinari for blocking. But in the end, Molinari beats Larroque 7-1.

14:40: Olivia DI BACCO (CAN) had the chance to pin Blessing OBORUDUDU (NGR) who survived the attempt. Later, Oborududu comes back and pins Di Bacco at 68kg.

13:30: Big results at 68kg. Koumba LARROQUE (FRA) moves into the quarterfinals with a 7-0 win over Tayla FORD (NZL)Forrest MOLINARI (USA) beats Adela HANZLICKOVA (CZE) 6-0 while Blessing OBORUDUDU (NGR) wins 3-0 against Wiktoria CHOLUJ (POL).

13:15: Olivia DI BACCO (CAN) was trailing 4-0 after Yelena SHALYGINA (KAZ) hit an arm-throw but Di Bacco steps over and secures the fall at 68kg.

13:00: Aisuluu TYNYBEKOVA (KGZ) posts a 10-0 win over Yasmine SOLIMAN (HUN) to move into the quarterfinals at 62kg. So does Lais NUNES (BRA) as she beats Aleksandra WOLCZYNSKA (POL) 6-0.

12:35: Viktoria VESSO (EST) brings out a perfect headlock and throw against Kayla MIRACLE (USA) and gets the fall at 62kg. What an upset!

12:30: Zelimkhan ABAKAROV (ALB) has one of the best defense in the game. He holds off Vitali ARUJAU (USA) 2-0 with ease despite Arujau's continuous attacks.

12:00: Amirmohammad YAZDANI (IRI) takes it slow but wins 3-0 against Daniel ANTAL (HUN). Another star at 70kg, Ernazar AKMATALIEV (KGZ) beat U23 world champion Giorgi ELBAKIDZE (GEO) to advance.

11:50: Ali SAVADKOUHI (IRI) moves into the next round at 79kg. The first Iran wrestler to beat Jordan BURROUGHS (USA) will be eyeing the gold in Budapest.

11:45: Two-time World Championships silver medalist Mohammad NOKHODI (IRI) opens up with an easy win over Simon MARCHL (AUT). He will face Chandler MARSTELLER (USA) who defeated Ramazan SARI (TUR) at 79kg

11:30: Sarah Ann HILDEBRANDT (USA) avenges her World Championships loss against Otgonjargal DOLGORJAV (MGL) 10-0. Absolute domination from Hildebrandt there as she puts a series of takedowns.

11:15: Aisuluu TYNYBEKOVA (KGZ) survived a barrage of attacks from Luisa NIEMESCH (GER) in the final minute of their 62kg bout to win 2-0. In another bout at 62kg, Lais NUNES (BRA) comes on top 5-3 against Ana GODINEZ (CAN)

11:00: Women's wrestling 50kg saw Emma LUTTENAUER (FRA) win 11-0 over Vestina DANISEVICIUTE (LTU) and Ziqi FENG (CHN) beat Bianka FATH (HUN) 10-0.

10:30: Welcome to day two of the Ranking Series in Budapest. A total of eight weight classes are in action with five in women's wrestling and three in freestyle.