#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#IndiaWrestling

Wrestling Federation of India provisionally suspended

Thursday, August 24, 2023 - 17:06 By United World Wrestling Press

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CORSIER-SUR-VEVEY (August 23) -- United World Wrestling placed the Wrestling Federation of India under provisional suspension with immediate effect after the Indian body failed to hold an election in due course.

The UWW Disciplinary Chamber decided on Wednesday that it had sufficient grounds to impose the provisional suspension on the body as the situation in the federation has prevailed for at least six months. The Chamber noted that the absence of a regularly elected president and a board does not comply with the UWW regulations and the conditions for membership.

The Chamber also considered the protection of athletes after the allegations against the former President of the WFI and the necessity to restore the functioning of the federation as another ground to impose the provisional suspension.

Wrestlers and their support personnel [individuals with a high-performance, medical or technical role such as coaches, assistant coaches, sports physicians or masseurs] remain authorized to participate in all UWW-sanctioned events. However, they shall do so under the UWW flag.

The decision means that all other members of the federation [current board members, administrators, etc.] are not authorized to attend any UWW event until further notice.

The wrestling affairs in India were run by an ad hoc body which was warned by UWW on July 3 about the possible suspension of the WFI should elections not be held in due course. Recently, the elective general assembly was postponed due to an unknown date, which led UWW to act according to the resolution of the UWW Bureau on June 27, 2023.