#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBelgrade

Preliminary women's World Championship seeds announced

Monday, September 4, 2023 - 12:25 By Eric Olanowski

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BELGRADE, Serbia (September 4) --- United World Wrestling has released the preliminary women's wrestling seeds for the 2023 World Championships.

The point-based seeds were determined by a wrestler's participation and placement at the 2022 World Championships, 2023 Continental Championships and 2023 Ranking Series events.

Although it's highly unlikely that the brackets play out exactly how their seeded, but if the seeds were to hold true through the finals in the top-eight seeded system, here's how the bracket will look leading up to the gold-medal match:

Quarterfinals: 
No. 1 vs. No. 8 (top side)
No. 4 vs. No. 5 (top side)

No. 2 vs. No. 7 (bottom side)
No. 3 vs. No. 6 (bottom side)

Semifinals: 
No. 1 vs. No. 4 (top side)
No. 2 vs. No. 3 (bottom side)

Finals:
No. 1 vs. No. 2 

*The seeds are based on the current entries provided by National Federations and are subject to change.

50kg
No. 1 - Yui SUSAKI (JPN)
No. 2 - Sarah HILDEBRANDT (USA) 
No. 3 - Otgonjargal DOLGORJAV (MGL)
No. 4 - Ziqi FENG (CHN)
No. 5 - Anna LUKASIAK (POL)
No. 6 - Madison PARKS (CAN)
No. 7 - Jasmina IMMAEVA (UZB)
No. 8 - Miesinnei GENESIS (NGR)

53kg
No. 1 - Lucia YEPEZ (ECU)
No. 2 - Dominique PARRISH (USA)
No. 3 - Jonna MALMGREN (SWE)
No. 4 - Maria PREVOLARAKI (GRE)
No. 5 - Iulia LEORDA (MDA)
No. 6 - Sztalvira ORSUS (HUN)
No. 7 - Karla ACOSTA MARTINEZ (MEX)
No. 8 - Akari FUJINAMI (JPN)

55kg
No. 1 - Karla GODINEZ (CAN)
No. 2 - Jacarra WINCHESTER (USA)
No. 3 - Marina SEDNEVA (KAZ)
No. 4 - Mariana DRAGUTAN (MDA)
No. 5 - Erika BOGNAR (HUN)
No. 6 - Shokhida AKHMEDOVA (UZB)
No. 7 - Mariia VYNNYK (UKR)
No. 8 - Otgontuya CHINBOLD (MGL)

57kg
No. 1 - Alina HRUSHYNA AKOBIIA (UKR)
No. 2 - Helen MAROULIS (USA)
No. 3 - Tsugumi SAKURAI (JPN)
No. 4 - Giullia PENALBER (BRA)
No. 5 - Laylokhon SOBIROVA (UZB)
No. 6 - Anhelina LYSAK (POL)
No. 7 - Zhala ALIYEVA (AZE)
No. 8 - Luisa VALVERDE (ECU)

59kg
No. 1 - Jowita WRZESIEN (POL)
No. 2 - Diana KAYUMOVA (KAZ)
No. 3 - Yuliia TKACH (UKR)
No. 4 - Qi ZHANG (CHN)
No. 5 - Alyona KOLESNIK (AZE)
No. 6 - Othelie HOEIE (NOR)
No. 7 - Siwar BOUSETA (TUN)
No. 8 - Jennifer PAGE (USA)

62kg
No. 1 - Kayla MIRACLE (USA)
No. 2 - Aisuluu TYNYBEKOVA (KGZ)
No. 3 - Xiaojuan LUO (CHN)
No. 4 - Ana GODINEZ (CAN)
No. 5 - Bilyana DUDOVA (BUL)
No. 6 - Lais NUNES (BRA)
No. 7 - Luisa NIEMESCH (GER)
No. 8 - Sara LINDBORG (SWE)

65kg (Only six seeded wrestlers entered)
No. 1 - Mimi HRISTOVA (BUL)
No. 2 - Iva GERIC (CRO)
No. 3 - Aleah NICKEL (CAN)
No. 4 - Irina KAZYULINA (KAZ)
No. 5 - Kadriye AKSOY (TUR)
No. 6 - Masa PEROVIC (SRB)

68kg
No. 1 - Feng ZHOU (CHN)
No. 2 - Ami ISHII (JPN)
No. 3 - Irina RINGACI (MDA)
No. 4 - Koumba LARROQUE (FRA)
No. 5 - Delgermaa ENKHSAIKHAN (MGL)
No. 6 - Adela HANZLICKOVA (CZE)
No. 7 - Meerim ZHUMANAZAROVA (KGZ)
No. 8 - Blessing OBORUDUDU (NGR)

72kg
No. 1 - Zhamila BAKBERGENOVA (KAZ)
No. 2 - Amit ELOR (USA)
No. 3 - Dalma CANEVA (ITA)
No. 4 - Davaanasan ENKH AMAR (MGL)
No. 5 - Shauna KUEBECK (CAN)
No. 6 - Kendra DACHER (FRA)
No. 7 - QIANDEGENCHAGAN (CHN)
No. 8 - Alina LEVYTSKA (UKR)

76kg
No. 1 - Samar HAMZA (EGY)
No. 2 - Genesis REASCO (ECU)
No. 3 - Epp MAE (EST)
No. 4 - Justina DI STASIO (CAN)
No. 5 - Aiperi MEDET KYZY (KGZ)
No. 6 - Yuka KAGAMI (JPN)
No. 7 - Cynthia VESCAN (FRA)
No. 8 - Francy RAEDELT (GER)