#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBelgrade

Explainer: How do wrestlers qualify for the Paris Olympic Games?

Monday, September 4, 2023 - 11:44 By Eric Olanowski

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BELGRADE, Serbia (September 4) --- The path to Paris for 288 athletes will be a three stage process to determine who will wrestle for Olympic glory.

The first phase will take place in Belgrade, Serbia, at the 2023 World Championships, September 16-24th, where five quotas for the each of the 18 Olympic categories—a total of 90 quotas—will be allocated.

Wrestlers who earn a gold, silver or bronze will earn a bid. Additionally, the losers of the bronze-medal matches will wrestle in true fifth match, determining the fifth allocation in Belgrade.

Phase two is the continental qualification phase where 144 quotas handed out at the:
- Pan American Olympic Qualifier (Acapulco, Mexico, March 1-3)
- African Olympic Qualifier (Alexandria, Egypt, March 22-24)
- European Olympic Qualifier (Baku, Azerbaijan, April 4-7)
- Asian Olympic Qualifier (Bishkek, Kyrgyzstan, April 19-21)

The first and second place finishers at the Continental Olympic Qualifier earn an automatic bid to the Paris Olympics for their nation. 

The final stage for the Paris Olympic qualifying process comes down to Istanbul, Türkiye, for the Last Chance Qualifier, where the final 54 tickets will be booked. The gold and silver medalists and the winner of a true third match will punch their ticket to the Olympics.

Follow all the action from the World Championships, Continental Olympic Qualifiers and the Last Chance Qualifier, live on UWW+ or on, “The Home Of Wrestling,” UWW’s app.