#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

UWW President Lalovic re-elected as IOC member

Monday, October 16, 2023 - 14:28 By United World Wrestling Press

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MUMBAI, India (October 16) -- United World Wrestling President Nenad LALOVIC has been re-elected as an International Olympic Committee member at its 141st session in Mumbai, India on Monday.

Lalovic, also a member of the IOC Executive Board, was first elected as an IOC member in 2015 for an eight-year term. He was re-elected unanimously for a new eight-year term.

As an IOC EB member, Lalovic was first elected in 2018 and then re-elected in 2022 in Beijing for a four-year term. He also serves on the WADA Executive Committee and the ASOIF Council.

"It's a privilege to be part of the IOC," Lalovic said. "I am humbled by the continuous support of the IOC members. I will continue to work towards the success of the Olympic Movement."

The 65-year-old was the first wrestling president to be elected as an IOC member in 2015, two years after being elected as the president of UWW in February 2013. He worked to keep wrestling in the Olympic program, rebranding and modernizing the sport and is also credited for bringing transparency and accountability to the workings of the federation.

"Representing our wrestling family in the IOC and Olympic Movement is also a great honor," he said. "It's a sport that teaches a lot to everyone involved and it only makes me confident that I will use those values to work towards a better delivery of my position in the Olympic Movement."