#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Austria hosts U14/U15 women's wrestling camp

Monday, October 16, 2023 - 11:55 By United World Wrestling Press

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WALS-SIEZENHEIM, Austria (October 16) --- The UWW High Performance Training Center and the Austrian National Wrestling Center in the sports community of Wals-Siezenheim hosted an U14/U15 girls wrestling camp of the Austrian Wrestling Federation, where 14 young women's wrestlers and 6 coaches took part in the camp.

The camp was led by the women's junior national coach Arsen FEITL. In addition to seven hard and varied training sessions, there were also several alternative activities on the programme. Parallel to the training camp, an international freestyle training camp of the seniors took place at the Austrian National Wrestling center, which the young athletes followed with great interest and which presented them with wrestling at the highest international level during the training competitions.

GEROlympic champion Aline ROTTER-FOCKEN (GER) was in attendance for the U14/U15 women's wrestling camp in Austria (Photo: United World Wrestling)

In the camp of the UWW-Europe women's project, the German Olympic champion Aline ROTTER-FOCKEN was a guest as a role model for the young athletes. The enthusiasm of the girls was very high from the beginning and Aline made a lot of effort and communicated with everyone.

In addition to the training sessions with the young athletes, Aline did a workshop with the girls where she talked about her life, her career and her Olympic victory. Afterwards, the girls got autographs from her and had the opportunity to admire her Olympic gold medal and take photos with her. The young athletes were thrilled and overwhelmed. For the Austrian Wrestling Federation, it was the first one-week training camp in the age group of U14/U15 for girls and for next year, several more training camps in the age group U14/U15 are planned.

In summary, it was a very successful camp and the participation of Aline Rotter-Focken was very good and it was a great thing for all involved People. The project has been an absolute success and the Austrian National Federation hopes that the UWW Europe will also benefit from the project.