#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Lopez's coach Trujillo Diaz Joins UWW Development Efforts

Monday, December 1, 2025 - 06:52 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 28) -- Raul TRUJILLO DIAZ, longtime coach of Olympic champion Mijain LOPEZ (CUB) and recipient of 2025 International Olympic Committee Coaches Lifetime Achievement Award, has signed a development contract with United World Wrestling.

Following Lopez's appointment last year as the UWW Global Wrestling Promotion Ambassador, now Trujillo Diaz will also work with UWW with a focus on youth development, coach education, and high-performance training systems.

During his visit to the UWW in Corsier-sur-Vevey, Trujillo met with UWW President Nenad LALOVIC for an in-depth discussion on the future of the sport. Their conversation addressed coaching standards, talent retention, and sustainable pathways to support athletes from the youth level through elite competition.

UWW

"We all know the importance of having a good coach," Lalovic said. "We need to keep wrestling talents, especially great coaches, within the sport to ensure knowledge sharing and the long-term development of wrestling."

Trujillo’s new responsibilities will complement the work of Lopez who became the first athlete to win five Olympic gold medals in the same sport at Paris 2024. They will contribute to UWW’s global development initiatives as the organization continues its efforts to grow wrestling worldwide and support the next generation of athletes.