#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Cuba’s Trujillo Diaz honored with IOC Coaches Lifetime Achievement Award

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 24) — Wrestling coach Raul TRUJILLO DIAZ (CUB) received the International Olympic Committee (IOC) Coaches Lifetime Achievement Award on Monday during a ceremony at the Olympic House in Lausanne, Switzerland.

The award was presented by IOC President Kirsty COVENTRY and Sergii BUBKA, Chair of the IOC Athletes’ Entourage Commission.

Trujillo Díaz has been one of the key figures in the inexorable rise of Cuba as one of the leading nations in Greco-Roman, with more than 52 years of coaching experience. He coached the Cuban and Portuguese national teams across five editions of the Olympic Games.

Cuba

“I am very honoured to receive this extraordinary recognition, Trujillo Diaz said. “I would like to thank the IOC, all the athletes I have coached over the past 50 years, the other wrestling coaches and people who worked tirelessly behind the scenes in the sport to which I have dedicated my life. All were my motivation and example. I also want to take the opportunity to thank United World Wrestling (UWW). And a big thank-you to someone very special who has always been with me – my family – for their great support.”

One of the legends he has trained is five-time Olympic champion Mijain LOPEZ (CUB), who at Paris 2024 became the first athlete in any sport to win five consecutive Olympic gold medals in the same event. Others who have been trained by Trujillo Diaz are Rio 2016 champion Ismael BORRERO (CUB) and Luis ORTA (CUB), the 60kg champion at Tokyo 2020.

As well as introducing training innovations that have helped lead his nation to success, Trujillo Díaz has published numerous research papers and articles on wrestling science and pedagogy. He has also worked widely for UWW across Latin America as an educator, bringing the breadth of his knowledge and experience to new generations of athletes and coaches.

Alongwith Truillo Diaz, volleyball coach Lang PING also received the IOC Coaches Lifetime Achievement Award.

"It's really special to be here with all of you and to celebrate our two coaches for their incredible commitment and their lifetime of work in serving their athletes to become the best athlete, but also the best humans that they can be," said IOC President Kirsty Coventry during the ceremony. "So many of us who compete in sport know and understand that the lessons that we learn in sport will guide us in our everyday life after and this is where the role of coaches is so important,” she added.