#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleParis

UWW Statement: Lalovic meets IOA President, WFI in Paris

By United World Wrestling Press

PARIS (August 7) -- United World Wrestling President Nenad LALOVIC met with Wrestling Federation of India President Sanjay SINGH and Indian Olympic Association PT USHA in the wake of Vinesh PHOGAT (IND) disqualification from the 50kg competition after the wrestler failed the weigh-ins on the second day of her competition in Paris Olympics.

During the meeting at the Wrestling House in Paris, Lalovic said that strict rules for weigh-in on competition days were drawn up keeping the wrestlers’ long-term health in view. The rules dissuade athletes from competing in lower weight categories with weight loss methods that could impact their health in the long term.

On IOA’s suggestion that a wrestler's results from the day on which the athlete met the weigh-in requirements should not be disqualified, the UWW President was sympathetic. UWW will also discuss the suggestion at an appropriate platform but it could not be done retrospectively.

IOAUWWUWW President Nenad LALOVIC with IOA and WFI delegations at the Wrestling House in Paris.

Usha thanked Lalovic for taking in the Wrestling Federation of India’s appeal and giving her a patient hearing. She said as an athlete herself she understood the importance of the need for rules to be drawn up to protect athletes from taking health risks. She also said it was important for all athletes to uphold Olympic values and fair play.

UWW follows the set rules in all competitions including the Games. Its decision to disqualify Vinesh is in line with the rules of international wrestling, like all other instances of wrestlers failing to weigh in on the day of the competition.

UWW wishes Vinesh a speedy recovery and hopes Vinesh can continue to perform in the inspiring way she did in the 2024 Paris Olympic Games.