#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleParis

Paris 2024: Vinesh disqualified; Guzman vs Hildebrandt in 50kg final

By United World Wrestling Press

PARIS (August 7) — Vinesh VINESH, from NOC of India in 50kg, failed the weigh-in on day two of her competition which has forced United World Wrestling to promote Yusneylis GUZMAN LOPEZ (CUB) to the final of 50kg at the Paris Olympics. She will take on Sarah HILDEBRANDT (USA) in the final.

According to Article 11 of the International Wrestling Rules:

a) If an athlete does not attend or fail the weigh-in (the 1st or the 2nd weigh-in), she/he will be eliminated from the competition and ranked last, without rank.

b) “If one (or more) athletes qualified for the repechages and/or finals don’t attend or fail the weigh-in, the athlete(s) (who successfully passed the second weigh-in) will move to the next round in his(their) part of the bracket.

Therefore, according to our rules above and ORIS, that states “2.6.2.4 Failing the second-day Weigh-in, no later than ten (10) minutes after the weigh-in is completed the IF Delegate will provide the OC Technology representative with the copy of the official output "Weigh-in List for Second Day" (C50B), on which reasons for failure to qualify will be identified. 

If one of the finalists does not attend, or fails the Weigh-in, he will be replaced by the wrestler who lost against him in the semifinals. This wrestler will compete for the gold medal. The repechage will have one less round, in their part of the bracket.”, then we shall act accordingly.

Under these rules, Guzman will wrestle for gold while the 50kg will have one less round of repechage and Vinesh's results will be disqualified.

The 50kg bronze medal bout will be between Yui SUSAKI (JPN) and Oksana LIVACH (UKR).