#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

'I was destroyed, couldn't sleep': Ghasempour recalls painful loss to Sadulaev

By Vinay Siwach

TIRANA, Albania (March 10) -- "I've thought about it a lot. Of course, it's in the past and thinking about it won't change anything. But I've thought a lot about why I made a mistake in those four seconds and I could have managed the wrestling differently and finished it very easily."

Kamran GHASEMPOUR (IRI) stares at the empty walls of the interview room as he recalls the heartbreaking and shocking 5-3 loss to Abdulrashid SADULAEV (UWW) in the semifinal of the World Championships last October.

The images of Ghasempour holding his head in hands after the loss went viral on social media. Sadulaev was praised for his champion mindset and his ability to script a remarkable late turnaround. Ghasempour was consoled by his fans, who urged him to not lose heart.

Those comforting words felt hollow at that point and Ghasempour felt 'lost'.

"The reality is that the fighting spirit and the feeling I had on the first day of the competition caused all those feelings to disappear and I was destroyed. I couldn't control myself and I just wanted the competition to end and go back," Ghasmepour says, with his voice breaking as he recollects his thoughts.

For 5 minutes and 55 seconds, Ghasempour controlled the 92kg semifinal against Sadulaev, a two-time Olympic champion known for his must-win attitude. A loss would have reinforced the belief that the Sauldaev aura was fading. A win for Ghasempour, a two-time world champion at 92kg, would make him only the third wrestler to beat Sadulaev.

But with five seconds remaining, Sadulaev snapped the Iranian down, spun behind, then managed to fling him to the mat for a 4-point takedown.

Kamran GHASEMPOUR (IRI)Abdulrashid SADULAEV (UWW), behind, hits the match-winning takedown on Kamran GHASEMPOUR (IRI). (Photo: United World Wrestling / Amirreza Aliasgari)

"It was also very difficult for me to come to terms with the loss," Ghasempour recalls. "After the match, I felt very bad and didn't sleep all night. I was awake from the intensity of thought and pressure, and it was very difficult for me. Due to the pressure I was under, I took four painkillers after the match."

A few hours of sleep was never going to be enough for Ghasempour to return for his bronze-medal bout against David TAYLOR (USA), which he lost 6-2.

Four months have passed since that day in Tirana, a city Ghasempour returned for the Muhamet Malo Ranking Series last week and captured the gold medal. Though not the World Championships and there was no Sadulaev in the field, Ghasempour managed to bring a smile on his face as he stood on the podium.

However, memories flashed back.

"When I was going up to the podium [after winning gold], I thought again that I could have been standing on the Worlds podium a few months ago, not this tournament," he said. "But that's how sports is, and if a professional athlete wants to continue their path, they must know that winning and losing are part of sports."

Kamran GHASEMPOUR (IRI)Kamran GHASEMPOUR (IRI) won the 92kg gold medal at the Muhamet Malo Ranking Series in February. (Photo: United World Wrestling / Kadir Caliskan)

Ghasempour did take comfort from the messages he received. Yet, he is unable to move on from those five seconds of lapse in concentration.

"People gave me a lot of good energy and praised me constantly, which shows the kindness of the people," he says. "But what I wanted didn't happen and the result wasn't as I wanted. It would have been better if it ended with a good result."

As the new Olympic cycle begins, Ghasempour wants to make amends. There will be many pit stops before he can be at his first Olympics and he wants to capture every gold medal that comes his way.

"There are three more World Championships left before the Olympics [in 2028]," he says. "The World Championships are very important to me, and after that, it's the Olympic medal that I want to have in my medal showcase. In the year leading up to the Olympics, I will make the decision and compete in a weight class so that I can participate in the Olympics."