#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

UWW steps up for 2028 LA Olympic cycle with new Refereeing Commission

Monday, March 10, 2025 - 01:15 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (March 10) -- As the new Olympic cycle kicks off, United World Wrestling has announced a new set of Refereeing Commission and appointed an independent group to maintain the standards of officiating in matches.

UWW's aim is to enhance the efficiency and performance and continuous improvement in officiating in wrestling. Taking a step in that direction, UWW has appointed an independent refereeing group to assess the standards of the officials and the officiating. The group will directly refer to the UWW President and UWW Bureau Members.

The three-member group will consist of Antonio SILVESTRI, Kamel BOUAZIZ and Arsen JULFALAKYAN. Former world champion and Olympic silver medalist Julfalakyan will provide valuable expertise as an athlete and a different perspective from that of a referee.

UWW has also reinvented the Refereeing Commission with headed by Levent SEN. The new commission will retain the same functions and responsibilities and ensure high level of officiating across all competitions.

Additionally, it will be responsible for training new referees and equipping them with the necessary knowledge to progress in their roles. The Commission will work closely with the Development Department to establish the referee education pathway and content.

For referee education and training, UWW has set up theoretical training through online content on UWW Academy, Nearpod and webinars. All the training material is available on the UWW website (uww.org). Ibrahim CICIOGLU will be in charge of the education in close collaboration with the Development department and provide expertise and advice to all parties.