#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

UWW unites UNAOC on #OneHumanity Campaign to promote global change

By United World Wrestling Press

VEVEY, Switzerland (November 7) --- United World Wrestling (UWW) and the United Nations Alliance of Civilizations (UNAOC) have joined forces to support the #OneHumanity campaign. This collaboration aims to harness the power of sports to promote social inclusion, intercultural dialogue, and peace-building efforts worldwide.

As part of their partnership, UWW and UNAOC will work together to leverage the global reach and influence of wrestling to advance the goals of the #OneHumanity campaign.

The campaign, initiated by UNAOC, focuses on fostering unity, understanding, and solidarity among diverse communities through the shared values of respect, inclusion, and equality.

By uniting their efforts, UWW and UNAOC aim to utilize wrestling as a platform to advocate for social change and create opportunities for dialogue and collaboration across cultures. Through this collaboration, both organizations seek to highlight the transformative power of sports in promoting harmony and breaking down societal barriers.

The #OneHumanity campaign emphasizes the importance of embracing diversity and empowering individuals to become agents of positive change. UWW's dedication to promoting inclusivity and UNAOC's commitment to intercultural dialogue align seamlessly with the campaign's core principles.

"We are thrilled to partner with United World Wrestling in promoting the #OneHumanity campaign," said Mr. Miguel Ángel Moratinos, the High Representative for UNAOC. "Wrestling, with its deep-rooted history and global appeal, serves as an ideal vehicle to convey the message of unity and togetherness. Together, we can inspire individuals and communities to embrace diversity and work towards a more inclusive and peaceful world."

As part of their collaborative efforts, UWW and UNAOC will organize joint initiatives, awareness campaigns, and educational programs that highlight the values of respect, diversity, and equality. Through these activities, they aim to engage wrestling communities, athletes, coaches, and fans in promoting a culture of inclusivity and social cohesion.

"We are honored to partner with UNAOC for the #OneHumanity campaign," said Mr. Nenad LALOVIC, President of United World Wrestling. "Wrestling transcends borders, cultures, and backgrounds, and we firmly believe in its power to bring people together. By collaborating with UNAOC, we can leverage wrestling's global reach to promote understanding, respect, and unity among individuals from all walks of life."

The collaboration between United World Wrestling and UNAOC for the #OneHumanity campaign is a testament to the shared commitment to harness the power of sports for social good. Together, they aim to create a lasting impact and inspire positive change within the wrestling community and beyond.

About United World Wrestling:

United World Wrestling is the international governing body for the sport of wrestling and oversees wrestling competitions across the globe. With a commitment to promoting fair play, inclusivity, and gender equality, UWW strives to inspire athletes and contribute to the development of wrestling as a sport and a way of life.

About UNAOC:

The United Nations Alliance of Civilizations (UNAOC) is a political initiative of the United Nations that works towards bridging divides and promoting understanding between cultures and religions. Through various programs and partnerships, UNAOC seeks to create a more inclusive and harmonious world by addressing issues of youth, migration, media, education, and women as agents of peace.