#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Wrestling with Excellence: Armenia upskills coaches and referees

By United World Wrestling Press

YEREVAN, Armenia (April 18) -- Armenia Wrestling Federation organized a coaching and referee course during its national championships with an aim to improve in respective fields. The course was done in conjunction with Olympic Solidarity and United World Wrestling

The courses, organized for the second time by Armenia, took place between March 22-31 at the Olympic Centre in Yerevan. The federation had previously organized a Level 1 Coaching Course and the Introduction to Referee Course.

The referee course was organized before the national championships and began on March 22.  The Level 2 course -- Referee Foundations Course -- was led by Alexey BAZULIN.

With 19 referee participants, the first three days of the course focused on the theoretical content and included some practice on the mat. All participants used the acquired skilled practically during the three days during the championships.

"The seminar participants worked as one team, helping each other and were involved in the work process, analyzing and applying the knowledge gained," Bazulin said.

Following the competition, the referees and coaches worked together in a joint session led by both UWW Educators. The Level 2 coaching course began on March 27 and was led by Sergei KOVALENKO.

The course had 14 participants, who covered numerous practice planning concepts in both theoretical and practical sessions. The seminar participants expressed the opinion that such seminars should be held regularly. This provides an opportunity to consolidate previously acquired knowledge, learn something new, share experiences, and analyze advanced teaching methods and other activities.