#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

UWW partners with Shigakkan University to expand global wrestling training opportunities

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (April 16) – In a significant step towards enhancing training opportunities for athletes, coaches, and the global wrestling community, United World Wrestling has formed a strategic partnership with Shigakkan University, Japan.

Recognized as a pioneering institution in wrestling education, Shigakkan University has been home to many legendary Japanese wrestlers and has played a crucial role in the sport’s development.

The predecessor school of the university was founded in 1905, and its legacy in wrestling education traces back to Chukyo Women’s University Wrestling Club, established in 1989.

Over the years, the institution became highly regarded in the field of physical education, producing numerous Olympic medallists and world-class wrestlers. In 2010, the university was renamed Shigakkan University, opening its door as coeducational institution while continuing their mission of excellence in sports education.

At the heart of Shigakkan University’s philosophy is the principle of “Capacity Building”, which focuses on five key pillars:

  • Wellness – Promoting physical and mental well-being
  • Intellectual Insight – Encouraging academic excellence and innovation
  • Social Ability – Fostering teamwork and communication skills
  • Self-Development – Encouraging continuous personal growth
  • Effective Citizenship – Cultivating leadership and global engagement

UWW President Nenad LALOVIC expressed his enthusiasm for the partnership, stating: “We are thrilled about this new collaboration with Shigakkan University, a prestigious institution recognized as the school of Japanese wrestling and highly respected within the global wrestling community. We are eager and excited to work with our colleagues at SUJ to contribute to the continued development of women’s wrestling worldwide.”

As part of this partnership, the UWW Development Department and Shigakkan University will work together to implement a range of high-impact initiatives, including:

  • Training camps for selected elite wrestlers, providing them with advanced technical, tactical, and physical preparation.
  • Education courses for wrestling coaches, aimed at equipping them with the latest coaching methodologies and sports science knowledge.
  • Knowledge-sharing activities, such as seminars, educational sessions, and coach exchanges, to promote continuous learning and best practices within the wrestling community.

These initiatives will play a vital role in strengthening world-class athlete preparation systems, supporting referees and coaches, and ensuring experience-sharing, particularly in the advancement of women’s wrestling.

Through this collaboration, UWW and Shigakkan University aim to elevate the sport by fostering international cooperation, enhancing training standards, and nurturing the next generation of wrestling champions.