#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

UWW and Iran sign MoU to bring Chouke under Associated Styles

Sunday, April 20, 2025 - 13:07 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 20) — United World Wrestling and the Iran Wrestling Federation took a significant step to promote Choukhe, signing a four-year Memorandum of Understanding.

The MoU will enable both organizations to work together to promote and protect Chouke, a traditional form of wrestling, under the UWW Associated Styles.

Both UWW and the Iranian federation will also work to develop Chouke under their umbrella. This agreement's objective is to facilitate the protection, development, and promotion of Chouke. As per the agreement, both parties will hold regular meetings to exchange ideas and share knowledge.

Chouke is a traditional form of wrestling in Iran with wrestlers performing on mud in a marked circular ring. Each bout is of five minutes with more than one bout conducted at the same time. In case of a tie with a one-minute break, three minutes of extra time are added. Within three minutes, the wrestler who earns the first point will be the winner.

This style of wrestling does not allow the wrestler to touch his opponent's legs. The bout can only be fought with grips above the waist. There are different ways to score points in Chouke.

One point is awarded for a takedown, two points are awarded if a throw is completed outside the ring, and one if completed inside. Most other moves award only one point. A fall occurs when even one shoulder touches the ground.

Both wrestlers have to wear the official clothes to compete in Chouke. A t-shirt, a special jacket and a short are considered to be official outfit. The shirt must be long enough to go below the waist and the sleeves be long till the elbow. A strong cloth belt must be tied around the waist of the wrestlers and is fixed at the back and the wrestlers compete barefoot.

The old form of wrestling has a special place in Iranian history, and the agreement will help with its growth and development in Iran. UWW's commitment to work closely with the Iran federation for Chouke is in line with its vision to grow and promote all the traditional forms of the oldest form of the sport.