#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

UWW, ICSD sign four-year MoU to promote wrestling

Wednesday, November 15, 2023 - 13:15 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 15) -- United World Wrestling and the International Committee of Sports for the Deaf (ICSD) took a significant step to promote wrestling, signing a four-year Memorandum of Understanding on Wednesday.

The MoU will enable both organizations to work together to help and assist deaf wrestlers around the world to take up, participate, and develop in wrestling.

Both UWW and ICSD will also work to develop wrestling for deaf women, search for common strategies, and establish actions to preserve wrestling against the dangers of doping and violence. UWW has also agreed to collaborate for the training of officials.

As the Deaflympics, World Championships, and other tournaments are already in place, UWW will, in the future, appoint a referee delegate for the aforementioned tournaments. Moreover, UWW and ICSD will collaborate in organizing clinics and seminars for coaches, trainers, and referees during ICSD competitions.

The two organizations will place special importance will be placed to improving the quality of the practice of wrestling and establishing a referee training policy for deaf environments.

According to the signed MoU, ICSD competitions will be integrated into the UWW international calendar, UWW will establish the program of the competitions and grant, upon adherence to the regulations in force, a UWW permit for the Summer
Deaflympics and all deaf championships.

In an effort to integrate, all wrestlers participating in ICSD competitions will be encouraged to have a valid UWW license for the current year, which will also provide insurance in case of an accident. If a wrestler does not have a UWW license, it is the respective ICSD Member Nation's responsibility to get the insurance of the wrestler, as UWW will not bear any kind of responsibility whatsoever in case of an accident.

All ICSD Member Nations will be made aware of the convention by ICSD while UWW commits itself to implement the necessary means towards the promotion of wrestling in Deaf Sports structures through its national federations.