#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Women's coaches and referees course held in Colombia

By United World Wrestling Press

RIONEGRO, Colombia (April 23) -- An unprecedented international course, exclusively for Spanish-speaking female coaches and referees, was held in Rionegro, Colombia from April 16 to 18.

Organized by United World Wrestling (UWW) with support from Olympic Solidarity, the event took place at the Recinto Quirama, gathering 33 participants from 15 Latin American countries.

The course was inaugurated by UWW Development Director Deqa NIAMKEY, UWW Sport and Development Officer Yuri Maier and member of the UWW Americas Executive Committee Fanny ECHEVERRY.

The educational sessions were led by Rafael GALVA LEBRON, an Olympic referee and member of the UWW Referee Commission, known for his passionate and dynamic teaching style and Raul TRUJILLO DIAZ, one of the most respected Greco-Roman wrestling coaches globally, recognized for guiding the legendary Olympic champion Mijain LOPEZ (CUB).

Throughout three days filled with camaraderie, learning, and solidarity, the participants engaged in integrated theoretical and practical sessions conducted in a shared venue.

This approach facilitated dynamic exchanges, ongoing dialogue between coaches and referees, and created a supportive and collaborative learning environment. The course activities included live simulations, technical analyses, motivational talks, and workshops on leadership and personal development.

Notably, the event featured motivational speeches by Jackeline RENTERIA, Colombia's two-time Olympic medalist and a leading figure in Women's Wrestling on the continent, and Jessica ECHEVERRY, President of the Risaraldense Wrestling League.

Both speakers emphasized shared experiences and the importance of women supporting each other beyond individual differences.

COLParticipants listen to United World Wrestling's Development Department's opening remarks. (Photo: United World Wrestling)

"This course was a significant opportunity to continue learning and to give back to the sport that has given me so much," Nes RODRIGUEZ (PUR) said. "Now, as a sports director, my goal is to inspire children and youth by showing them that sports can provide a life full of opportunities beyond any hardships."

Other expressed how motivated they were after attending the courses.

"It reminded me of the importance of never giving up, not only as a coach but also as a woman," Keliyojana VAZQUEZ (MEX) said. "I'm returning home with new tools to improve my work and appreciate myself more in every aspect."

"I leave with the commitment to build networks of support and communication among us," Paula GRAJALES (COL) said. "We are friends and colleagues who must unite to grow together and continue transforming our communities and the sport."

The pioneering course, aligned with the Gender Equality, Diversity, and Inclusion (GEDI) agenda of the International Olympic Committee, represented a historic milestone for women's wrestling in Latin America

The notable personal growth experienced by the participants confirmed that when women come together and put aside competition, they significantly amplify their transformative power, strengthening the future of women's sports in the region.