#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

ISF Gymnasiade in Zlatibor adds coaching seminar for Serbian coaches

Thursday, April 24, 2025 - 11:52 By United World Wrestling Press

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ZLATIBOR, Serbia (April 24) -- United World Wrestling partnered with the International School Sports Federation (ISF) to provide a coaching education seminar for Serbian coaches at the ISF Gymnasiade, which was held in Zlatibor, Serbia, from April 4-12, with the wrestling competition being held from April 6-8.

Wrestling has been a part of each of the Gymnasiade events, and the previous edition was held in Bahrain last October.

As part of the Gymnasiade events, ISF focuses on providing education to coaches and PE teachers. UWW was fortunate to give a training session for Serbian coaches at this event.

The training was led by UWW Educators Georgi SREDKOV (BUL), Neven ZUGAJ (CRO and Nenad ZUGAJ (CRO).

The seminar was attended by 23 coaches over the two sessions. The morning session focused on sound strategies for coaching and better understanding wrestling rules. The afternoon session was a practical session on the mats that focused on sharing wrestling techniques and implementing interactive games. 

Sredkov also participated in the ISF Forum on Beyond the Events: How School Sports Shape Future Leaders, which was held on April 9.

During the Forum, Sredkov discussed how wrestling helps athletes learn to find solutions to problems, how competing helps handle pressure and remain calm and focused, and the importance of collaboration for success. 

The wrestling competition was held in Freestyle, Greco-Roman and Women's Wrestling, and 303 athletes from 16 countries participated. The results can be found here.