#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBelgrade

Losonczi awarded share of 87kg world title

Wednesday, November 15, 2023 - 02:49 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 13) -- The UWW Bureau gathered on November 10, 2023, to review several matters of importance, including the outcome of the final match in GR 87kg of the Senior World Championship in Belgrade. 

In their discussions, the Bureau recognized that a serious refereeing mistake had been committed which changed the outcome of this bout. 

Following a thorough expert analysis, according to the current wrestling rules, a fall performed by David LOSONCZI (HUN) on his opponent and announced by the referee should have been confirmed by the mat chairman as it was actually controlled according to the experts’ review.

Considering that the refereeing mistake was indisputable according to the experts’ analysis, on an exceptional basis, the Bureau agreed that fairness required that a second gold medal be awarded in this category to Losonczi and that he is also declared as 2023 World Champion in Greco-Roman Wrestling (87kg). 

The final ranking in this category will be modified and the corresponding ranking points will be awarded to Losonczi.