#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#JapanWrestling

Ozaki, Tanabe take special wrestling trip to Iran

Monday, April 28, 2025 - 12:22 By Vinay Siwach

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TEHRAN, Iran (April 28) — While most Paris Olympic medalist from Japan are preparing for June’s Meiji Cup at their base universities in Japan, world champion Nonoka OZAKI (JPN) and Asian champion Kaisei TANABE (JPN) have managed to squeeze in a educational trip to Iran despite their busy training schedule.

Ozaki, who won bronze medal at the Paris Olympics at 68kg, returned to international competition recently won a silver medal at 62kg at the Asian Championships in March. She is expected to compete at the Meiji Cup which will be held in Tokyo from June 19 to 22.

“I am in Iran right now,” Ozaki told UWW. “It’s a place I always wanted to visit. I am really happy.”

Ozaki visited Tehran as part of her education trip and exchanged wrestling notes with few of the Iranian wrestlers who are part of the team.

“Iran has many world and Olympic champions and I wanted to study wrestling here,” she said. “I stayed for a week and this experience will help me learn me about wrestling.”

Nonoka OZAKI (JPN)Nonoka OZAKI (JPN), left, and Kaisei TANABE (JPN), third from left, in Iran. (Photo: United World Wrestling / Amirreza Aliasgari)

Tanabe won the gold medal at the Asian Championships at 65kg and also attended the training camp with Iran wrestlers.

The Nippon Sports Science University wrestler is also expected to compete at the Meiji Cup and if he wins, he will book his ticket to the World Championships in September where he can meet Paris Olympic silver medalist Rahman AMOUZAD (IRI) who was present at the training camp in Tehran.

Amouzad lost the 65kg final in Paris to Kotaro KIYOOKA (JPN) who is a teammate of Tanabe at NSSU.