#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Serbia hosts UWW Level 2 coaching course

By United World Wrestling Press

DIVCIBARE, Serbia (November 27) – After a strong performance at the World Championships, Serbia organized a coaching course to help grow and develop their coaches. This course was conducted in collaboration between United World Wrestling and the Serbian Wrestling Federation. The UWW Level 2 course was held at Divcibare, the same location as the World Championships Acclimation Camp held in September. The course was led by Mr. Georgi SREDKOV (BUL) and Mr. Árpád RITTER (HUN) from November 13-17.    

The Level 2 course focused on many topics around developing effective practice plans. This included the following topics:  basic wrestling skills, performance analysis, theoretical frameworks, practice plan essentials, strength and conditioning, and practice plan series. Dr. Milorad DOKMANAC (SRB) also delivered a session on performance analysis from the most recent major competitions. This allowed the 49 coaches in attendance to see how matches were won and what techniques were successful at those levels. In addition to training topics for the course, the participants also participated in sessions on athlete safeguarding, nutrition and weight management, and mental development of wrestlers.

“The course went great. There were many participants, club coaches, all national coaches and competitors wanting to become future coaches," said Georgi Sredkov. "The conditions at hotel and base were excellent--top level. The trainers were positively fit and it showed in the many smiles. During the course, wonderful ideas emerged for developing the sport of wrestling.”

“I think we have passed a well-successful course. The older generation, together with the young people, were positive towards our ideas," said Árpád Ritter. "It was nice to be here and hear the different ideas and see what they heard, think about, and try to use from the course! I am in the fortunate position that I also learned from them.” 

SRBParticipants spend some time together on the mat at he UWW Level 2 course in Divcibare. (Photo: United World Wrestling)

Quotes from some participants:

"The course was of high quality, very educational and presented and conducted in a great way. The lecturers Georgi Sredkov and Arpad Ritter were up to the task, accurate, precise, very thorough, available for cooperation and questions, as well as providing answers and constructive solutions. I really appreciate it and I look forward to new friendships and even better education and friendship. Thank you!" - Dragana Jankov

"I am glad I had the opportunity to participate in this seminar, improve my knowledge and get to know the local wrestling scene. These events are important for the future development of positive sports practices and I am happy to be a part of them. Big thanks to the whole organization and amazing lecturers for providing us with the latest industry knowledge to support our future work." - Abel Antonio Balsinde Acosta

"This course has not only equipped me with new training methodologies but also affirmed the effectiveness of my existing approach. Learning innovative training principles from Georgi Sredkov and Arpad Ritter has broadened my skillset while confirming that my current strategies align with best practices. Empowered and validated, I'm eager to apply these skills, and I look forward to attending the next course." - Vukašin Veizović

"I express my great gratitude for the wonderful seminar in all respects. I would be grateful for new seminars (new topics) of this amazing lectures. (Georgi Sredkov and Arpad Ritter) Thank you very much! The information was presented in a very interesting and accessible way, all the questions of interest were answered!" - Ivan Mladenovic