#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Lalovic meets Saudi Olympic vice president Fahad bin Jalawi

Friday, April 25, 2025 - 09:56 By United World Wrestling Press

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RIYADH, Saudi Arabia (April 25) -- United World Wrestling President Nenad LALOVIC met with Vice President of the Saudi Olympic and Paralympic Committee Fahad bin Jalawi Abdulaziz bin Musaed in Riyadh during his visit to Saudi Arabia.

Lalovic met with Fahad bin Jalawi at the Prince Faisal bin Fahad Olympic Complex in Riyadh. President of the Saudi Wrestling Federation Fahad Al-Faraj was also present during the meeting.

Saudi Olympic and Paralympic Committee and the Saudi Wrestling Federation discussed enhancing cooperation with UWW in wrestling as the Saudi federation aspires to establish a strong group of male and female players capable of participating in the Olympic events in the coming years.

Lalovic also visited the training camp organized by the Saudi wrestling team. The session saw the participation of 14 male and female wrestlers [4 U17, 4 U20, 4 U23 and 2 senior wrestlers]. The training was under the supervision of the Juan LUIS (CUB).

Saudi wrestling has made progress in recent times with Munthir JANDU (KSA) winning a silver medal in the 63kg weight class at the U20 Asian Championships last year.