#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBucharest

Nasibov hopes to build on golden start in Olympic year

By Vinay Siwach

BUCHAREST, Romania (February 1) -- Parviz NASIBOV (UKR) was never under the spotlight. Not until he reached the final of the Tokyo Olympics in 2021 and won a silver medal.

For Tokyo, he qualified at the World Olympic Qualifier in Sofia, the last of the qualifiers and the only chance he got. But as he prepares to qualify for the Paris Olympics, Nasibov is on the radar of his opponents.

He lost in the first round of the World Championships last year and is yet to win a UWW tournament. But in the season-opening Ranking Series Zagreb Open, Nasibov seemed to find his form and gear up for the Olympic year.

Wrestling in Zagreb, Nasibov won gold in 67kg after beating world silver medalist Hasrat JAFAROV (AZE) in the semifinal and Gagik SNJOYAN (FRA) in the final.

"It’s important for me to try myself [in such tournaments] before the important one," Nasibov said. "I think this Ranking series event is more or less similar to the World championships level, because most of the leaders were present here in our weight class."

In a 34-wrestler bracket, Nasibov got past 2023 Zagreb Open champion HUSIYUETU (CHN), Lei LI (CHN) and U20 world champion Moustafa ALAMELDIN (EGY) before beating Jafarov and Snjoyan. Nasibov later said that he expected Jafarov to come out strong in the semifinal.

"We have done research on that athlete together with the coaches," he said. "That’s why I got everything I had expected from him. He is a good guy, he is young and prospective."

Nasibov also hoped to face world champion Luis ORTA (CUB) in Zagreb but Orta pulled out of the competition. Orta won the 67kg world title in Belgrade, completing a successful switch from 60kg, a weight class in which he won the gold medal in Tokyo.

"Orta is a very good opponent. I met his at the training camp," Nasibov said. "But you know we are wrestling at such a high level that we are all pretty much similar. The one who thinks better and stays calmer will win. That’s why, I respect him a lot and can’t wait to meet him."

Nasibov has got a golden start to the season and would like to continue that at the European Championships in Bucharest, Romania from February 12 to 19. He will hope to win his first European title at 72kg as he is entered in the non-Olympic weight class. And later the qualifying event in Baku in April.

"At the 2023 European Championships I was the third," he said. "The qualifying world championships was unsuccessful for me. I lost my first match. The main event is ahead. I need a quota for Paris Olympic Games, I will do my best to get it and repeat my Tokyo result and maybe even improve. I believe in it and I do my best to be there."