#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

United World Wrestling launches UWW+ Yearly Pass

Thursday, February 1, 2024 - 14:46 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 1) --- United World Wrestling announces the launch of its UWW+ yearly pass. After the successful launch of UWW+, UWW has decided to offer wrestling content to all of its fans all year around.

Wrestling fans will be able to choose their pass based on their content preferences. Three different passes will be offered throughout the year:

  • Yearly pass: The yearly pass is a 365-day rolling subscription. Those fans with a yearly pass will be able to access all the live stream tournaments, exclusive content, behind the scenes content and video on demand content.

  • Tournament pass: Fans will be able to choose specific events they're most interested in. Cost might vary based on the popularity and significance of the event. The tournament pass will give fans access to the live stream of that specific tournament and also special features, interviews, and previews exclusive to each event.

  • Daily pass: The daily pass is a 24-hour pass ideal for fans who can't commit to watching an entire tournament but don't want to miss out on specific days or wrestlers. Those fans who purchase a daily pass will have access to all matches, highlights, and content for 24 hours from the time of purchase.

The yearly pass will be available to purchase starting February 1st, 2024 and an early bird discount of 15% off will be offered during the month of February with the promo code UWW15. Wrestling fans will save at least 30% by purchasing the yearly pass.