#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Niamkey elected to Advisory Board of the International Council for Coaching Excellence

Friday, February 2, 2024 - 14:28 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (February 2) -- Deqa NIAMKEY, United World Wrestling's Development Director, has been elected as a Board Member of the International Council for Coaching Excellence (ICCE) by the ICCE General Assembly during the 14th ICCE Global Coach Conference in Singapore.

"I am honored to join such a distinguished organization, working to enhance the coaching education pathways with renowned experts. UWW is working to establish a coaches certification program in collaboration with worldwide universities. Being a member of the ICCE advisory board will provide me with the tools to implement this exciting project," said Niamkey. "I would like to thank our President, Mr. Nenad Lalovic, for his trust and endorsement and ASOIF for their continued support."

Niamkey will serve in office for two years (2024-2025), with an option to be re-elected by the General Assembly in Athens in 2025.

More information on ICCE:
The mission of the ICCE is to lead and support the development of sport coaching globally.

The ICCE is a not-for-profit, global organization that aims to lead and develop sport coaching globally. ICCE members seek to enhance the quality of coaching at every level of sport.

The International Council for Coaching Excellence (ICCE) was established on September 24, 1997, by delegates representing 15 countries during the second International Coach Education Summit held at Wingate Institute, Netanya, Israel. The idea of creating an international body to represent coaches and coaching was discussed by Uri Schaefer from Israel, Jurgen Kotzel from Germany and Sue Campbell from UK at the 1994 meeting marking the 20th anniversary of the Trainerakademie in Cologne, Germany.