#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb

Croatia to host 2025 World Championships, non-Olympic Worlds returns

Thursday, February 15, 2024 - 12:59 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (February 15) -- For the first time in wrestling history, Zagreb, Croatia will host the World Championships in 2025. The mega event will take place in Zagreb from September 13-21.

The United World Wrestling Bureau held a meeting Friday to discuss future hosts and the Senior World Championships 2025 was awarded to Zagreb, a regular on the wrestling calendar for a decade now, hosting the European Championships and the Ranking Series regularly. The Zagreb Open has been the season opener for international wrestling on many occasions.

The World Championships will be another historic event in Croatia’s wrestling journey. In August, the country crowned its first-ever world champion when Veronika VILK (CRO) won the U17 World Championships in Istanbul, Turkiye.

Non-Olympic Worlds in Tirana

The Bureau also decided that a World Championships in non-Olympic weight classes will be held in 2024. The World Championships will be held in Tirana, Albania from October 28 to 31, right after the U23 World Championships which will be held in the same venue from October 21 to 27.

Non-Olympic weights World Championships in Tirana this year will be the first time it will be held since 2016 when Budapest became the host. Tirana will see wrestlers in 12 weight classes -- 61kg, 70kg, 79kg and 92kg in Freestyle; 55kg, 59kg, 65kg and 72kg in Women's Wrestling; 55kg, 63kg, 72kg and 82kg in Greco-Roman.

A detailed program of the World Championships will be sent to all National Federations later.