#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBucharest

European Championships WW 53kg, 57kg, 62kg, 65kg, 72kg semis set

By United World Wrestling Press

BUCHAREST, Romania (February 15) -- The fourth day of the European Championships will be all about women's wrestling as five weight classes will be in action -- 53kg, 57kg, 62kg, 65kg and 72kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 3 REPORT

Semifinals for the evening session

53kg
Vanesa KALADZINSKAYA (AIN) vs. Maria PREVOLARAKI (GRE)
Sztalvira ORSUS (HUN) vs. Jonna MALMGREN (SWE)

57kg
Anhelina LYSAK (POL) vs. Iryna KURACHKINA (AIN)
Solomiia VYNNYK (UKR) vs. Evelina NIKOLOVA (BUL)

62kg
Grace BULLEN (NOR) vs. Veranika IVANOVA (AIN)
Luisa NIEMESCH (GER) vs. Johanna LINDBORG (SWE)

65kg
Kateryna ZELENYKH (ROU) vs. Irina RINGACI (MDA)
Iryna KOLIADENKO (UKR) vs. Elis MANOLOVA (AZE)

72kg
Wiktoria CHOLUJ (POL) vs. Nesrin BAS (TUR)
Alexandra ANGHEL (ROU) vs. Anastasiya ALPYEYEVA (UKR)

12:50: Never a disappointing moment when these two wrestle! Jonna MALMGREN (SWE) gets Zeynep YETGIL (TUR) in the quarterfinals at 53kg. Yetgil takes a 4-2 lead but Malmgren thunders back and pins Yetgil.

12:35: Irina RINGACI (MDA) had only one match in the morning session and she won 10-0 against Dinara KUDAEVA (AIN). Ringaci is looking to make amends as she won a silver medal last year.

12:20: Johanna LINDBORG (SWE) scores late in the match to beat Bilyana DUDOVA (BUL) 3-2 and advance to the semifinals at 62kg. What a huge win for Lindborg. She will take on Luisa NIEMESCH (GER)

12:10: Iryna KURACHKINA (AIN) with a fall over Russo. She had built an 8-0 lead before hitting a four and getting a fall. She will now take on Anhelina LYSAK (POL) at 57kg.

11:50: Grace BULLEN (NOR) led 4-0 at the break and then made it 14-5 before getting the fall over Birgul SOLTANOVA (AZE). Bullen is a returning silver medalist after suffering a heartbreaking loss in the 62kg final last year

11:40: Anhelina LYSAK (POL) with a 26-second fall over Irina OLOGONOVA (AIN). Lysak is one of the favorites to win the 57kg gold medal. She will face the winner of Aurora RUSSO (ITA) and Iryna KURACHKINA (AIN)

11:35: Defending champion Jonna MALMGREN (SWE) with a fall at 53kg, dashing the hopes of local Elena IONESCU (ROU). Malmgren is looking to win his third straight European title.

11:25: Sztalvira ORSUS (HUN) was trailing Liliia MALANCHUK (UKR) in their 53kg bout but she makes a comeback to beat Malanchuk 9-5.

11:20: What a match on Mat C! Olesia BEZUGLOVA (AIN) was leading 8-7 after she had scored a four-pointer on Wiktoria CHOLUJ (POL). But the Polish wrestler hits a double-leg and lifts Bezuglova and gets two points with three seconds left. Choluj wins 9-8

11:15: The mat B has seen quick results! World and Olympic bronze medalist Iryna KOLIADENKO (UKR) with a 47-second fall against Elma ZEIDLERE (LAT). Kateryna ZELENYKH (ROU), formerly wrestling for Ukraine, beats Taybe YUSEIN (BUL) 10-0

11:05: Zhala ALIYEVA (AZE) takes out Erika BOGNAR (HUN) in the opening match at 57kg. Aliyeva is a returning silver medalist and looking to earn her first gold.

10:50: U20 world champion Aurora RUSSO (ITA) took her time but beat Anna MICHALCOVA (CZE) 5-1 and advanced at 57kg. She will face Tokyo silver medalist Iryna KURACHKINA (AIN) in the 1/8 finals.

10:30: Welcome to day four of the European Championships. Jonna MALMGREN (SWE) and Alexandra ANGHEL (ROU) will be looking to defend their titles at 53kg and 72kg. Zhala ALIYEV (AZE), Irina RINGACI (MDA), Grace BULLEN (NOR), Iryna KOLIADENKO (UKR) are wrestling as well.