#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Obituary

Olympic champion Tediashvili passes away at 75

Tuesday, February 20, 2024 - 16:45 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 19) -- Two-time Olympic champion and United World Wrestling Hall of Fame wrestler Levan TEDIASHVILI passed away on Saturday. He was 75 years old.

Tediashvili won the Freestyle gold medal at the 1972 Munich Olympics and repeated as the Olympic champion at the 1976 Montreal Games. The two Olympic gold medals were won in 82kg and 90kg weight classes respectively.

Born on March 15, 1948, Tediashvili was a four-time world champion, winning the gold medal in 1971, 1973, 1974 and 1975. His world title and two Olympic medals resulted in him remaining unbeaten internationally from 1971 to 1977.

Levan TEDIASHVILI
Levan TEDIASHVILI

In 1978, he jumped to the 100kg weight class and won a silver medal at the World Championships that year. He also won European titles three times.

Georgia awarded him with Vakhtang Gorgasali First Degree Medal and the title of Honorary Citizen of Tbilisi. The wrestling legend was inducted into the UWW Hall of Fame in 2005. He also acted in awarded winning films including Brighton 4th.

UWW mourns the passing of Tediashvili and expresses its deepest sympathies to the Tediashvili family.