#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WestleAcapulco

Pan-American Championships Preview

By Gaurav Bhatt

ACAPULCO, Mexico (February 20) --- The sun-soaked city of Acapulco, Mexico, gears up to host the Pan-American Wrestling Championships from February 21st to 24th, drawing the region's elite grapplers across Freestyle, Greco-Roman, and Women's Wrestling. 

The tournament precedes the Pan-American Olympic Qualifiers, which can have only those countries participating in the Pam-American Championships.

Let's delve deeper into each style and highlight some of the most anticipated clashes. 

Freestyle Wrestling

All eyes will be on world champions Kyle DAKE (74 kg) and Kyle SNYDER (97 kg), who will take the mat on Friday and Saturday. 

Dake can expect to run into four-time World medallist Geandry GARZON (CUB). Dake won the last contest between the two during his run for the repechage bronze at the Tokyo Olympics. The 74kg field also features two-time medallists Hernan GUZMAN (COL) and Cesar ALVAN (BRA).

In the 97kg category, Snyder can run into familiar foe Arturo TORRES (CUB). The 2016 Olympic champion Snyder is looking for his sixth gold at the Pan American Championships. Torres, meanwhile, will look to avenge his three defeats in the finals against Snyder — including in the gold-medal clash last year in Buenos Aires. 

The 74kg category will feature five-time medallist at the event Pedro MEJIAS (VEN), Pan-Am Games bronze medallist Osmany MARTINEZ (CUB), and Spencer LEE (USA) who makes his international debut as a three-time age group world champion.

Cuban Alejandro VALDES TOBIER will bring his experience to the mat in the 65kg category. The reigning Pan-Am Games champion and two-time world medallist — who lost last year’s final to John Michael DIAKOMIHALIS (USA) — will take on contenders such as three-time bronze medallist Agustín DESTRIBATS (ARG) and US senior world team member Nicholas LEE (USA). 

Elsewhere, Yurieski TORREBLANCA (CUB) will look to double up on his 86kg gold from last year.

CUBDefending champion Oscar PINO (CUB) is set to compete in Acapulco, with his sights set on winning a sixth Pan-Am title. (Photo: United World Wrestling)

Greco Roman

Oscar PINO (CUB) will be out to defend his Greco-Roman 130kg title in Acapulco. The 30-year-old is hunting for his sixth gold medal at the event to add to his four World medals. Cohlton Schultz (USA), who finished runner-up at the PanAm Games last November, would aim to halt the Cuban juggernaut.

Also on the quest for back-to-back golds are Americans Spencer WOODS and Kamal BEY, and Daniel HECHAVARRIA (CUB). 

Bey can expect to fight his 77kg nemesis, Yosvanys PENA FLORES  (CUB). In 2019, the Cuban defeated Bey in the Pan-Am Championships final before Bey edged Pena Flores for the 77kg crown in Buenos Aires last year. At the Pan-Am Games in November, Bey settled the score with a win over Pena Flores en route to the continental gold.

Woods, who took home the 82kg gold last year, has moved up a division to set up a potential clash with reigning 87kg gold medallist Hechavarria.

usaOlympic champion Helen MAROULIS (USA) headlines the women's wrestling entries. She'll wrestle at 57kg. (Photo: United World Wrestling)

Women’s wrestling

The women’s competition will be highlighted by world medallists from the U.S.: Helen MAROULIS (57 kg), Kayla MIRACLE (62 kg), Macey KILTY (65 kg), and Adeline GRAY (76 kg).

Six-time world champion Gray returns to the Pan American Championships looking to add to her collection of three gold medals at the event.

Maroulis, three-time world and 2016 Olympic champion, can run into some resistance from last year’s bronze medallist Angela Alvarez (CUB).

Kilty’s 65 kg opponents will include 2022 silver medallist Miki ROWBOTTOM(CAN), while Miracle can run into Maria SANTANA (CUB), who finished runner-up at the Pan Am Games. 

World medallist Diana WEICKER (CAN) will return to defend her 55kg title. 

Catch all the action from the Pan-American Championships live on UWW+.