#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBudapest

Must-watch storylines from Budapest Ranking Series

Tuesday, June 4, 2024 - 23:52 By Vinay Siwach

Share this article

BUDAPEST, Hungary (June 4) -- As the Budapest Ranking Series gets underway Thursday in the Hungary capital, a few intriguing storylines will be seen on the mats. Countries will be finalizing their Olympic line-ups, a few star wrestlers are returning to competition while others are competing for the ranking points.

Here are the top storylines that no wrestling fan should miss at the Budapest Ranking Series which will be live on uww.org using UWW+.

Iran's dilemma

A wrestle-off is set to be held by Iran in Budapest to decide on the Paris Olympic team. Tokyo Olympic champion Mohammadreza GERAEI (IRI) won the spot by winning bronze at the World Championships. But Saeid ESMAEILI LEIVESI (IRI) won the Asian Championships to lay his claim for the 67kg gold medal.

60kg will also see a wrestle-off as Mehdi MOHSEN NEJAD (IRI) is set to face Amirreza DEHBOZORGI (IRI) to decide who goes to the Paris Games.

Also, Mohammadali GERAEI (IRI) is wrestling!

Hassan YAZDANI (IRI)Hassan YAZDANI (IRI) will wrestle for the first time since winning gold medal at the Asian Games. (Photo: United World Wrestling / Sachiko Hotaka)

Yazdani returns

Undoubtedly Hassan YAZDANI (IRI) returning to competition is the big show in Budapest. Since winning the silver medal at the World Championships in Belgrade, Yazdani has wrestled only once, winning the gold medal at the Asian Games. A shoulder injury kept him out for eight months but Yazdani will be wrestling at 86kg on Thursday.

Before the Ranking Series, there were talks in Iran about a potential clash of Yazdani against 92kg world champion Kamran GHASEMPOUR (IRI) who is looking to make the Paris Olympic team for Iran. But Iran decided to send Yazdani alone and will assess his performance before deciding on a trial between the two.

Ziqi FENG (CHN)Ziqi FENG (CHN) gave a scare to Yui SUSAKI (JPN) in the Asian Championships final. (Photo: United World Wrestling / Amirreza Aliasgari)

China's problem of plenty

China rarely sends a portion of its team to the Ranking Series. But it has sent only five wrestlers for Budapest, all in Women's Wrestling. Three wrestlers are entered at 50kg and two at 57kg, expected for a wrestle-off.

Yu ZHANG (CHN), Jiang ZHU (CHN) and Ziqi FENG (CHN) are fighting for the Paris Olympic spot at 50kg. Feng won the quota for China by winning the bronze medal at the World Championships in Belgrade.

Qi ZHANG (CHN) and Kexin HONG (CHN) will wrestle off for the spot at 57kg. Hong won the quota at the Asian Olympic Qualifier in Bishkek. But Zhang, a world champion at 59kg, won the Asian Championships, a run that also had a win over Risako KINJO (JPN) in the first round.

Jamalov's switch

Razambek JAMALOV (UZB) has been waiting for his Uzbekistan debut which will finally happen in Budapest. Jamalov will take the mat at 74kg and can also face Bekzhod ABURKHAMANOV (UZB), meaning that their match can also be a wrestle-off.  Jamalov has not wrestled at an international event since finishing fifth at the 2021 European Championships but has previously shown that he can win against any top wrestler on his day.