#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Croatia Takes the Next Step in Coaching education

Monday, June 3, 2024 - 11:47 By United World Wrestling Press

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POREC, Croatia (28 May) – The Croatian Wrestling Federation organized a weeklong coaching course in Porec to help develop their newer coaches. This was their second course in as many years, and they built off the foundations established a year earlier in the Level 1 course. The Level 2 Course (Introduction to Practice Planning) was conducted on May 8-12 in the beautiful city of Porec and was done in conjunction with Olympic Solidarity and United World Wrestling.

The course was led by UWW Educator Mr. Martin HAUCK (USA). During the course, the 28 participants learned the basics of designing a practice plan and how the practice plan fits within a series of plans. The coaches also gained knowledge on performance analysis, nutrition and weight management, mental development of wrestlers and safeguarding. “I am extremely satisfied with the seminar and the lecturer; I gained new knowledge and experience,” said Dinko Kremic. “During the seminar, you could feel that the educator cared for us and wanted us to do well. Mr. Hauck’s knowledge and how he passed it on to use was amazing,” said Petar Gluhak.

The Croatian Wrestling Federation also hosted a competition during the course. This allowed the coaches to practice learned skills and get direct feedback to improve. They also had a small session on cornering (coaching during the break) during that session. “The course and competition went very well. Participants were very engaged and active in both the theoretical and practical portions of the course. Their questions and ideas were in line with the topic that was being discussed and worked on to further their understanding in that content area.” said Mr. Hauck. 

Comments from Coach Participants:
“The course was very encouraging and innovative. Cooperation with all trainers and exchange of experiences helps in quick learning.”  - Filip Verčević

“This course was very useful because it allowed me to learn a lot of new things about the training and provided me practice exercises for those subjects, and it was a very good experience.”  - Luka Sunara

“The course itself was awesome. We had to learn from Marty Hauck, the most interesting and enthusiastic coach and mentor to learn from!” Ivica Florjanić