#WrestleBudapest

Four Nations Earn Pair of Olympic Berths on Friday

By Eric Olanowski

BUDAPEST, Hungary (March 19) --- Belarus, Bulgaria, Russia and Ukraine earned a pair of Tokyo Olympic berths, while Alina HRUSHYNA AKOBIIA (UKR) and Iryna KOLIADENKO (UKR) outscored their semifinal opponents 20-0 on Friday night at the European Olympic Qualifier.

Hrushyna Akobiia and Koliadenko were flawless en route to booking Ukrainian Olympic tickets at 57kg and 62kg, respectively.

Hrushyna Akobiia, the ’20 European runner-up, scored 16 points and only surrendered one on her way to reaching the 57kg finals. She stopped two-time world medalist Emese BARKA (HUN), 6-1, then shot down Sara LINDBORG’S (SWE) hopes of booking Sweden’s second ticket of the day to the Tokyo Olympic Games.

In her semifinals meeting with Lindborg, Hrushyna Akobiia scored four takedowns before sticking Lindborg to her back in the bout's closing seconds. She was inches away from booking the fall but time expired and she was awarded the 10-0 technical superiority victory.

She’ll wrestle Bulgaria’s Evelina NIKOLOVA for gold on Saturday night. The ’15 world bronze medalist earned her nation's Tokyo berth with a 4-2 come-from-behind win over Bediha GUN (TUR). Nikolova and Gun traded takedowns, but the Bulgarian restored her lead with a late second-period takedown to gain the two-point advantage.

Iryna KOLIADENKO (UKR) snaps down her Geman opponent at the European Olympic Qualifier. (Photo: Kadir Caliskan)

Koliadenko was the second Ukrainian wrestler to score a perfect ten and earn an Olympic license. She barely broke a sweat in her semifinals match agast Mariana CHERDIVARA ESANU (MDA). She blew through the Moldovian wrestler, 10-0, in the first period and will compete tomorrow night for 62kg European OG Qualifier gold.

She’ll square off with Latvia’s now-three-time Olympian, Anastasija GRIGORJEVA (LAT). The 30-year-old and former European champion denied Elif YESILIRMAK’s (TUR) attempt at becoming the first Turkish woman to reach three Olympic Games with a 4-4 come-from-behind victory.

Grigorjeva trailed 3-0 but capitalized on two second-period shot attempts and won, 4-4.

Belarus, Bulgaria and Russia also cemented a pair of Olympic spots through Friday night’s semifinal winning performances.

Belarus’ berths came from Vanesa KALADZINSKAYA (BLR) and Vasilisa MARZALIUK (BLR), who put on semifinal shows at 53kg and 76kg, respectively.

Kaladzinskaya, a two-time world champion, led Iulia LEORDA (MDA), 9-0, when she stopped wrestling after thinking she earned the 11-0 technical superiority win. She surrendered a reversal and a takedown but comfortably cruised to the 9-3 win.

She’ll go toe-to-toe with Rio Olympic bronze medalist and fellow world champion Sofia MATTSSON (SWE) on Saturday night.

Mattsson seized Sweden’s 53kg Olympic quota with a semifinal fall over Russia’s Stalvira ORSHUSH.

Marzaliuk looked marvelous in her semifinals meeting against Mariya ORYASHKOVA (BUL). The '17 world finalist got to her double underhooks and the rest was history. She only needed just over two minutes to pick up the fall and move into the 76kg finals. 

Miglena SELISHKA (BUL) and the aforementioned Nikolova punched Bulgaria’s pair of women’s wrestling tickets to Tokyo with wins on Friday night.

Selishka fell behind 1-0 against Poland’s 38-year-old Iwona MATKOWSKA but strung together two takedowns for the 4-1 victory. Evin DEMIRHAN (TUR), a two-time world medalist, awaits the European champion in the 50kg finals.

The 25-year-old had a minimal 1-0 lead over Julie SABATIE (FRA) after the first period but flew out of the gates in the second period with a head inside single, coupled with a gut wrench to extend to lead to 5-0. Although she shut it down with 30 seconds, she cried tears of joy with a 5-1 victory.

Khanum VELIEVA (RUS) was one of two Russian wrestlers who earn Olympic berths on Friday night. (Photo: Kadir Caliskan)

Russia was the final country that had a pair of semifinal winners on Friday night.

Heavy hitters Khanum VELIEVA (RUS) and Natalia VOROBEVA (RUS) were the ticket punchers that we’ll wrestle for gold on Saturday night.

Velieva, the stone-cold 21-year-old, completely shut down fellow European champion Elis MANOLOVA (AZE) in their semifinals clash. The young Russian earned back-to-back one-point exchanges in the first period, then grabbed a pair of second-period takedowns to win, 6-0.

Velieva will wrestle 21-year-old Koumba LARROQUE (FRA) for 68kg gold.

Larroque, who became the ninth French woman to qualify for the Olympic Games, rocked Dalma CANEVA (ITA), 10-0, in the semifinals. The two-time world-medal winner scored three takedowns in the first period and closed out the match with a takedown and an exposure in the second period to claim the 11-0 shutout win.

Although it wasn’t the ideal way you’d want to qualify, London Olympic champion Vorobeva snuck past Martina KUENZ (AUT), 2-1, thanks to a pair of inactivity calls. She’ll wrestle the long and lengthy Marzaliuk for the 76kg crown on Saturday night.

The European Olympic Qualifiers resume on Saturday morning at 11:00 with Greco-Roman action taking center stage.

RESULTS

50kg
GOLD - Evin DEMIRHAN (TUR) vs. Miglena Georgieva SELISHKA (BUL)
SEMIFINAL - Miglena SELISHKA (BUL) df. Iwona Nina MATKOWSKA (POL), 4 – 1
SEMIFINAL - Evin DEMIRHAN (TUR) df. Julie SABATIE (FRA), 5-1

53kg
GOLD - Vanesa KALADZINSKAYA (BLR) vs. Sofia Magdalena MATTSSON (SWE)
SEMIFINAL - Sofia MATTSSON (SWE) df. Stalvira ORSHUSH (RUS), via fall
SEMIFINAL - Vanesa KALADZINSKAYA (BLR) df. Iulia LEORDA (MDA), 

57kg
GOLD - Evelina Georgieva NIKOLOVA (BUL) vs. Alina HRUSHYNA AKOBIIA (UKR)
SEMIFINAL - Alina HRUSHYNA AKOBIIA (UKR) df. Sara LINDBORG (SWE), 10-0
SEMIFINAL - Evelina NIKOLOVA (BUL) df. Bediha GUN (TUR), 4-2

62kg
GOLD - Iryna KOLIADENKO (UKR) vs. Anastasija GRIGORJEVA (LAT)
SEMIFINAL - Anastasija GRIGORJEVA (LAT) df. Elif Jale YESILIRMAK (TUR), 4-4
SEMIFINAL - Iryna KOLIADENKO (UKR) df. Mariana CHERDIVARA (MDA),10-0

68kg
GOLD - Koumba Selene Fanta LARROQUE (FRA) vs. Khanum VELIEVA (RUS)
SEMIFINAL - Khanum VELIEVA (RUS) df. Elis MANOLOVA (AZE), 6-0
SEMIFINAL - Koumba Selene Fanta LARROQUE (FRA) df. Dalma CANEVA (ITA), 11-0

76kg
GOLD - Vasilisa MARZALIUK (BLR) vs. Natalia VOROBEVA (RUS)
SEMIFINAL - Natalia VOROBEVA (RUS) df. Martina KUENZ (AUT), 2-1
SEMIFINAL - Vasilisa MARZALIUK (BLR) df. Mariya ORYASHKOVA (BUL), via fall

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.