Development

Federacion Española de Lucha Concludes Two-Year UWW Grassroot Programme - Sport for All

Friday, November 13, 2020 - 23:18 By United World Wrestling Press

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MADRID, Spain (November 13) -- FELUCHA concluded its UWW Grassroot Programme with El Club de Luchas Olimpicas Power in Torredelcampo, Andalucia.

The club hosted over 150 children from 3 to over 14 years old on a weekly basis. Thanks to the UWW Grassroot programme funding, the club promoted wrestling throughout the entire region to recruit more children and members to the club.


A variety of promotional activities were held between 2018 and 2019 for the children and youth to familiarize and practice various activities, including wrestling. The programme was open to all youth and children, including those from disadvantaged financial incomes. Training sessions were held in a variety of sports and activities, including swimming, hiking and wrestling. 

FEL President Javier Iglesias SERNA said, "The aim of the joint initiative was to create a variety of transversal activities to engage the youth and children of this region. We want the future generation to feel considered and part of the wrestling family."

 Educational sessions were also given to the physical education teachers on techniques, nutrition, psychology while keeping the focus wrestling as a valuable educational tool.


"We are very happy and thrilled with the outcomes of such small initiatives," said UWW Development Director Deqa NIAMKEY. "Federacion Espagnola de Lucha has been collaborating with UWW in the last years and is paving the way for the future generations of Spain. Now more than ever, we realize the importance of sport for all human beings, not only for the physical training but most importantly, the mental well-being. We want such initiatives within all our NF’s around the world as it is the first milestone to sports development from grassroots to elite."

Federacion de Lucha Espagnola President Francisco Javier IGLESIAS SERNA commented, "We thank UWW for its support with the Grassroot Programme - Sport for All project which has helped the development of Olympic wrestling in Spain. Spain is working on future projects in support of the base of Olympic wrestling with the creation of degrees to encourage young people and the help of sports equipment to clubs, with the support of the base we guarantee better training and greater opportunities for young people can reach technification with better training. We hope to continue counting on UWW's support for future projects."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.