#WrestlePontevedra

European Champions Khvostova and Priceputu Set to Clash in Thursday Night's Finals

By Eric Olanowski

PONTEVEDRA, Spain (June 5) -- Daria KHVOSTOVA (RUS) returned to the European Championships for the first time since 2016 and is one match away from repeating the run that she had in Stockholm when she won the 43kg cadet European title. On Thursday night, she’ll wrestle two-time European champion and last year’s U23 world bronze medalist Stefania PRICEPUTU (ROU) in the gold-medal bout. 

Khvostova, who’ll wrestle for her second age-level continental title, kick-started her day with a 12-3 win over Taru VAINIONPAEAE (FIN). The Russian obliterated returning cadet world silver medalist Shahana NAZAROVA (AZE), 10-0 in the quarterfinals; then she capped off her run to the finals with a 10-2 win over last year’s European bronze medalist Emanuela LIUZZI (ITA). 

She’ll take on Romania’s U23 world bronze medalist Stefania Priceputu in the 50kg finals. Priceputu, the two-time European champion, will be looking for her first continental title since 2017 after she fell in the bronze-medal bout of last year’s Junior European Championships.

On her way to the finals, Priceputu scored wins over Erika ZSIDEKOVA (SVK) and Zehra DEMIRHAN (TUR); then trailed 1-1 on criteria but scored a counter-offensive takedown with 51 seconds left to defeat Mariia VYNNYK (UKR). 

The Day 4 finals begin on Thursday at 18:00 (local time) and can be followed live on www.unitedworldwrestling.org

RESULTS

50kg 
GOLD - Daria KHVOSTOVA (RUS) vs. Stefania PRICEPUTU (ROU)
SEMIFINAL - Daria KHVOSTOVA (RUS) df. Emanuela LIUZZI (ITA), 10-2 
SEMIFINAL - Stefania PRICEPUTU (ROU) df. Mariia VYNNYK (UKR), 3-1 

55kg
GOLD - Anna Hella SZEL (HUN) vs. Ekaterina VERBINA (RUS)
SEMIFINAL - Anna Hella SZEL (HUN) df. Mariana DRAGUTAN (MDA), 10- 1
SEMIFINAL - Ekaterina VERBINA (RUS) df. Darya SINKAVETS (BLR), 10-0 

59kg 
GOLD - Erika BOGNAR (HUN) vs. Krystsina SAZYKINA (BLR)
SEMIFINAL - Erika BOGNAR (HUN) df. Angelika Agnieszka MYTKOWSKA (POL), 10-0 
SEMIFINAL - Krystsina SAZYKINA (BLR) df. Kristina MIKHNEVA (RUS), 9-1 

68kg 
GOLD –  vs. Kadriye AKSOY (TUR) vs. Tindra SJOEBERG (SWE)
SEMIFINAL - Tindra SJOEBERG (SWE) df. Khrystyna MALIAVKA (UKR), 5-4 
SEMIFINAL - Kadriye AKSOY (TUR) df. Johanna MEIER (GER), 12-4 

76kg 
GOLD - Bernadett NAGY (HUN) vs. Kseniya DZIBUK (BLR)
SEMIFINAL - Bernadett NAGY (HUN) df. Marina SUROVTSEVA (RUS), 5-4 
SEMIFINAL - Kseniya DZIBUK (BLR) df. Lilly SCHNEIDER (GER), 8-5 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.