#development

Dominican Republic hosts Coaches Courses Level 1, 2, Introduction to Refereeing

Tuesday, October 4, 2022 - 11:27 By United World Wrestling Press

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SANTO DOMINGO, Dominican Republic (October 3) A series of UWW courses were held in the city of Santo Domingo from September 25 to 29; The courses were: Coaches Course Level 1 and Level 2 and Introduction to Refereeing. A total of 31 participants, between coaches and referees, took part in the course. The educators were all local, from different provinces of the Dominican Republic.

This course is part of the UWW's education program, and the purpose is to provide the coaches with tools to strengthen their professional work. The course consisted of several sessions between, theoretical and practical, structured in such a way that what was learned in the classroom was applied on the mat.

This course was made with the support of the Olympic Solidarity Dominican Olympic Committee and the Dominican Wrestling Federation.

The opening ceremony was held in the Dominican Olympic Center on September 25 and was attended by distinguished personalities such as the President of the National Olympic Committee and the Dominican Wrestling Federation, Antonio CORLETTO, Secretary of the Executive Committee of the NF, Onésimo RUFINO, Technical Director of NF, Rodolfo Castro Martinez and Olympic Solidarity of the NOC, Lussy Caraballo.

CourseParticipants discuss theoretical and practical topics that will ultimatly be uitalized on the mat. (Photo: United World Wrestling)

The course was officially inaugurated after listening to the notes of the Dominican National Anthem and the words of welcome by Antonio Corletto.

As we are used to, we had the facilitators Pedro ROJAS (PUR) for the coaches and Abraham GALVA (PUR) for the referees. 

"I want to thank on behalf of the two women who are present in this course, thanks to our administration, to Olympic Solidarity, and thanks to God, today we were able to learn. Thank you from the bottom of our hearts because today, we will no longer be like before. Thanks to our excellent facilitators. I am sure that our colleagues and I will not return to our provinces empty-handed," said Francia Mayelin Perez, woman referee.

The Dominican Wrestling Federation is working very hard in the development of the sport in its country. And from the UWW, we hope to continue working in this way with them and accompany them in their growth and institutional strengthening.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.