Development

DNSS Program in Cambodia: Building Foundations for Wrestling Growth

By United World Wrestling Press

PHNOM PENH, Cambodia (December 2) --- From July 18 to November 30, 2024, the Development of the National Sports System (DNSS) program in Cambodia marked a significant milestone for the growth of wrestling in the country. Led by UWW Educator Martin Hauck (USA), this program provided a comprehensive approach to enhancing coaching, athlete development, and refereeing in Cambodia. Through a mix of workshops, camps, and tournaments, the initiative sought to foster collaboration, education, and enthusiasm for wrestling at all levels.

During the program, more educational opportunities were created for coaches, athletes, and referees. A key highlight was a youth national tournament held during the second visit, which connected athletes and coaches from several provinces, promoting competition and collaboration. Plans were made to make this event an annual tradition, further strengthening the sport’s foundation in Cambodia.

The program objectives included observing and assessing the national team during a high-performance camp in July, educating coaches on long-term athlete development, and organizing a one-day seminar in a neighboring province to introduce wrestling games to youth. Meetings with the Cambodia Wrestling Federation leadership helped establish a roadmap for future development and in-person training sessions.

Key deliverables included:

  • Running camps and seminars for coaches and athletes, focusing on practical and theoretical education.
  • Creating a Cambodian Coaches Course Curriculum and teaching topics such as emergency action planning, practice structuring, periodization, talent identification, and connecting traditional Cambodian wrestling with Olympic styles.
  • Organizing a youth national tournament and camp, which saw participation from almost all provinces, showcasing significant growth on and off the mat.
  • Promoting communication, education, and resource-sharing platforms for ongoing development.

The DNSS program not only strengthened technical skills but also built excitement and unity within the Cambodia Wrestling Federation. With a focus on collaboration among referees, coaches, athletes, and stakeholders, this initiative laid the groundwork for sustained development and opportunities in wrestling throughout Cambodia.

The Development of National Sports System (DNSS) program, conducted in Cambodia from July 18 to November 30, 2024, marked a significant step toward developing wrestling in the country. Led by UWW Educator Martin Hauck (USA), the program aimed to address critical gaps in coaching, athlete development, and organizational structure while fostering growth and enthusiasm for the sport nationwide.

CAMOver 100 participants competed in the national youth tournament during the Development of the National Sports System (DNSS) program in Cambodia.

Program Activities and Achievements

The DNSS program implemented a range of initiatives to address these challenges and lay the groundwork for wrestling’s growth:

  1. Youth Development and Competitions:
    The program introduced a national youth tournament, drawing over 100 athletes from nearly all provinces. This event not only provided a platform for competition but also fostered excitement and collaboration among athletes, coaches, referees, parents, and stakeholders.
  2. Coaching Education and Communication:
    Coaches participated in comprehensive seminars covering emergency action planning, athlete development, periodization, video analysis, coaching females, and practice structuring. A centralized communication platform on the Cambodia Wrestling Federation website improved collaboration among coaches and clubs, helping connect rural and urban areas.
  3. Structured Athlete Development:
    New frameworks for athlete progression were introduced, enabling coaches and athletes to engage in long-term development cycles. Practical sessions during national team camps allowed coaches to apply their learning while working with athletes from across the country.
  4. Safety and Inclusivity:
    Emphasis on mental health, recovery practices, and safety protocols improved understanding and implementation of safe wrestling environments.
  5. Stakeholder Engagement:
    Meetings with the Cambodia Wrestling Federation leadership resulted in a shared vision for growth, including plans to strengthen partnerships, increase opportunities, and enhance stakeholder representation.

Key Outcomes

The program’s efforts led to several important outcomes:

  • Improved communication and collaboration within the wrestling community.
  • Significant growth in coaches’ theoretical and practical knowledge.
  • Increased participation and retention among athletes and coaches.
  • The successful execution of Cambodia’s first youth national tournament.
  • The identification of Coach Sotheara as a future leader for the sport.

Path to Success

The success of wrestling in Cambodia will depend on sustained education, participation, and collaboration. With improved communication, increased opportunities, and the emergence of local leaders like Coach Sotheara, the sport is well-positioned for growth. The DNSS program has laid a strong foundation, and with continued effort, wrestling in Cambodia has the potential to thrive at both national and international levels.

By fostering education, inclusivity, and passion, this program has not only addressed immediate needs but also set a vision for wrestling’s bright future in Cambodia.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.