#WomensDay2022

Commonwealth Games to be First-Ever Major Games Predominantly Officiated by Women

Monday, March 7, 2022 - 22:40 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (March 8) -- Following the announcement of the International Olympic Committee in July 2021 to achieve gender parity for the '24 Paris Olympics, United World Wrestling launched a strategic plan with a specific focus on gender equality for the Olympic cycle.

The UWW Refereeing Commission, in collaboration with the Sports and Development Departments, undertook the task and will organize several courses throughout the next two years.

In May 2022, UWW will host the second educational program fully dedicated to female referees/officials with an aim to provide the latest education tools, online courses, practical sessions, empowerment training as part of this action plan and reduce the gender gap before the Paris Games.

Regarding the same, the Commonwealth Games Federation and UWW agreed to have a significantly higher percentage of women officials than men at the upcoming Commonwealth Games in August 2022. The wrestling competition will be officiated by 15 female referees out of 21 in total (over 70%), which is a first in the history of Wrestling. In addition, the Referee Delegate and other official positions will be fulfilled by a woman.

Currently, UWW has 10 female referees in the highest category (1S) and 91 female referees worldwide.

"We are committed to advancing wrestling in the right direction and promoting topics such as diversity, achieving gender parity, equal opportunities and access to education in all areas of our sport," Nenad LALOVIC, UWW President, said. "We are thrilled and excited to witness that the next Commonwealth Games in Birmingham will become the first major wrestling event that will have more than 70 percent women officials."

CWG

Since 2018, UWW has dedicated programs to female officials, coaches, referees and administrators to reduce the gender gap in the sport. National Federations such as Iran and Saudi Arabia organized courses dedicated to women which demonstrate that there are equal opportunities and sport is inevitably a major social development tool that contributes to shifting societies mindset.

“We are looking forward to providing equal opportunities to our wrestling community worldwide," Carlos Roy, UWW Secretary-General, said. "We are determined that the development programs will contribute to such topics in favor of all our national federations.”

Wrestling at the Commonwealth Games will take place at the Coventry Stadium in Birmingham on August 5 and 6, 2022.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.