India wrestling, china, india, china wrestling, Women's Wrestling

China Finds Double Gold on First Day of Women's Wrestling, Japan Boxed Out

By Tim Foley

China Strikes Double Gold

China’s Yumei CHEN kicked off the women’s gold medal finals with a commanding 14-4 technical fall victory over Sonu SONU of India. The Chinese grappler ceded a four-point takedown early in the 44kg finals, but returned fire with a takedown of her own and three gut wrenches to make it a 10-4 match into the break.

Chen closed out the match early in the second period winning by technical fall, 14-4

At 59kg Jing JIANG made Chian’s second final appearance making quick work of Thi My Hanh NGUYEN (VIE). The stout Chinese competitor shot a head inside single, lifted and converted a takedown early in the first before finding four gut wrenches to win the match by technical fall, 12-1.

India and Kyrgyzstan Golden as Japanese Falter

Japan is the most dominant force in women’s wrestling, but with their top athletes competing at the Meiji Cup in Tokyo the team was not up to their usual golden ways.

Chisaki HORI did manage to find her way into the 51kg finals where she faced India’s Pooja GEHLOT (IND). The duo excited the crowd with a flurry of attacks and crafty defense, but it was all Gehlot as time expired with the Indian winning a narrow 6-5 victory.

In the 67kg finals Meerim ZHUMANAZAROVA (KGZ) took almost a dozen low leg singles but was continually thwarted by the trick knee of the ultra-flexible Bakhtigul BALTANIYAZOVA (UZB). Despite the tough defense Zhumanazarova found two takedowns in the first period before cracking the match wide open in the second with a powerful double leg and crotch lift made it 8-0. A final hi crotch gave the Uzbek a 10-0 technical fall victory and gold medal.

Iran Caps Team Title in Greco-Roman with Pair of Titles

They weren’t beautiful matches, but Poya Soulat DAD MARZ and Amirmohammad HAJIPOURGANJI (IRI) pushed and pulled their way to a pair of gold medals Thursday night in Taichung, Taiwan.

For his part, Poya Soulat DAD MARZ (IRI) took out Alpamys DASTANBEK (KAZ) in the 50kg with an anti-climactic 2-1 decision. Iranian big man Amirmohammad HAJIPOURGANJI (IRI) then followed with a chippy 6-3 decision against Satish SATISH (IND).

The final team scores for Greco-Roman were Iran 71, Kazakhstan 58 and India 55.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.